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Vodafone buys up Italian football rights

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May 30, 2003

Vodafone Italia has acquired the exclusive worldwide rights to show pictures of the games of 31 Italian Serie A, Serie B and Serie C football teams. From next season, images of 61% of all Italian championship matches will be available to Vodafone Italia customers. Fans will be able to receive on their Vodafone Live! handsets photos and videos of the goals scored and the match highlights near-live or consult the Vodafone Live! football channel to view content and images. The agreement will run for a period of 8 years until the 2009-2010 season.

"www.vodafone.com ":http://www.vodafone.com

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