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I'm A Celeb finale generates 2.5m votes

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May 13, 2003

The final episode of 'I'm A Celebrity... Get Me Out Of Here!' generated more than 2.5m votes last night, equivalent to a 20% response rate. Some 12.3m viewers tuned in to the finale to see cricketing legend Phil Tufnell win, with one-fifth interacting with the television show to determine the outcome. Interactive specialists Red Fig - which provides the telephony voting technology that powers the show - said viewers voted in their millions via the red button on their remote controls, SMS and fixed and mobile phones. A reunion show will be aired next week, featuring one more 'Bushtucker trial' that will allow viewers to cast their votes for a final time.

"www.redfig.com ":http://www.redfig.com

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