MSN talks up new spam tools

— filed under:
Added:
May 09, 2003

The new tool, which is being released as part of an upgrade to MSN's hotmail service, prevents images within emails from loading unless the sender is listed in the receiver's contact list.

The company said that some spam messages include so-called 'web beacon' images that send a message back to the sender when the receiver opens the message, allowing spammers to distinguish active email accounts from inactive ones. The upgrade will enable consumers to manually open images once they have reviewed the contents of the email.

MSN claims it already blocks 2.4bn spam email messages every day, representing about 80% of the email messages that reach MSN servers. The company recently added technology that stops people who send spam from creating email accounts.

It also teamed up with rivals Yahoo! and AOL last month in an effort to combine their individual anti-spam efforts into a more unified industry wide approach.

The issue is becoming this year's hot topic with AOL publicising legal action against spammers and Yahoo! yesterday launching an anti-spam day under the title Dunk the Junk.

28 April 2003:

25 April 2003:

"www.msn.co.uk ":http://www.msn.co.uk

"Email us about this story ":mailto:editorial@netimperative.com

Document Actions
Newsletter

E-mail address:

Newsletters:





Subscription:


 
May Events
1234
567891011
12131415161718
19202122232425
262728293031
Upcoming Events
Maximising your relationship with ad networks May 15, 2008
Thinking Digital May 21, 2008
Netimperative Directors Dinner: The next chapter for video sharing sites May 21, 2008
Netimperative Roundtable: Creativity is not a banner ad for digital Jun 04, 2008
Netimperative Roundtable B2B Email marketing Jun 11, 2008
All upcoming events…
Analysis
Guest Comment: You Are Not the Target Audience
Customer research is easy to overlook, leading to wrong assumptions and missed opportunities. Jim Sterne, Producer of The Emetrics Summit, offers a guide on how to listen to your customer and identify what information is important to improve sales and ROI.
May 01, 2008
Company profile: AdJug
Launched in the UK last year, AdJug is already gearing up to take its online ad marketplace into Europe. Recently, Netimperative spoke with the founders Michael Stephanblome and Satish Jayakumar about the company’s plans, and what the future holds for the display ad industry.
Apr 30, 2008
Comment: Email Marketing is a Science, not an Art
Marc Morris, eMarketing Specialist, Premiere Global Services, offers advice on how to create an effective email newsletter.
Apr 29, 2008
Guest comment: How To Survive A Recession – In Search
With the UK facing looming economic turmoil, Kevin Ryan, VP Global Content Director, Search Engine Strategies, looks at ways search marketing agencies can adapt to changing market trends in troubled times.
Apr 16, 2008
Guest Comment: The genuine luxury experience
Can a ‘luxury retail experience’ be recreated online? Ian Davis, director at ecommerce solutions provider ATG, discusses.
Apr 16, 2008
All subject items…
5 Years Ago
TxtOrder delivers boost to m-commerce May 12, 2003
Google launches UK news service May 12, 2003
Online property service secures funding May 12, 2003
Lovers2.com to display users on billboards May 12, 2003
Telewest launches 2Mb broadband service May 12, 2003
All archive items…