News for May 2003

WEEKLY COMMENT: Blogging - not all channels are paved with gold
Blogs are indeed the hot topic of this Spring; Google's steps into the arena, the spread of US blogs to Europe, and the growing success of UK blogs such as
3 video mobile rolls out Monday
Mobile operator 3 UK announced that its video mobile network will be available in over fifty cities in the UK from next week, enabling it to reach 60% of the
SBS reveals dedicated video site
The website is designed to give small companies information, advice and practical support to help them adopt best practices and boost profits, productivity
New business broadband service launches
The company's new datastream 500+ package includes a 512Kbps self-installation ADSL service, including features such as virus protection and spam filtering,
Vodafone buys up Italian football rights
Vodafone Italia has acquired the exclusive worldwide rights to show pictures of the games of 31 Italian Serie A, Serie B and Serie C football teams. From next
Microsoft and AOL end browser wars with $750m peace deal
The legal settlement resolves the private antitrust lawsuit filed against Microsoft in January 2002 by AOL Time Warner's America Online unit on behalf of its
IAB plans online advertising advertising campaign
The first wave of the integrated campaign will appear in print, outdoor and online publications, with a number of IAB members donating ad space, including
Location-based dating set for launch
SmartFlirts enables users to access the service while they are out and about through their mobile phone to search for and contact other people who are logged
Sony launches PSX
Sony has unveiled a new 'PSX' game machine, containing an integrated hard-disc drive, DVD recorder and broadband satellite tuner. The 'PSX' will be an
O2 squares up to Vodafone Live! with Active
The service, which aggregates O2's existing mobile data services into one package, is O2's answer to Vodafone's hugely successful Vodafone Live! service,
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May Events
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Upcoming Events
Thinking Digital May 21, 2008
Netimperative Roundtable: Creativity is not just a banner ad for digital Jun 04, 2008
Netimperative Directors Dinner: The next chapter for video sharing sites Jun 04, 2008
Netimperative Roundtable B2B Email marketing Jun 11, 2008
Netimperative Director’s Dinner: 'Merging Markets' with our speaker from Amnesty International Jun 18, 2008
All upcoming events…
Analysis
Guest comment: Beware of optimisation ‘best practice’
Are you becoming overwhelmed with best practices and wondering which ones are actually best? Greg Kelton is Managing Director, Optimost EMEA, lists some key standards to aspire to when creating a website.
May 15, 2008
Guest comment: Reach Vs. Targeting and Engagement
w00t!media director Dan McDevitt discusses how online advertising has evolved and why he believes creativity is the key to helping brands effectively engage with consumers and build long-term loyalty.
May 14, 2008
Roundtable report: Mobile marketing
Is the saturation of online advertising paving a demand for mobile advertising? Netimperative and mobile marketing firm AdRevenue recently assembled some key industry players to discuss the future of this emerging platform.
May 13, 2008
Guest Comment: You Are Not the Target Audience
Customer research is easy to overlook, leading to wrong assumptions and missed opportunities. Jim Sterne, Producer of The Emetrics Summit, offers a guide on how to listen to your customer and identify what information is important to improve sales and ROI.
May 01, 2008
Company profile: AdJug
Launched in the UK last year, AdJug is already gearing up to take its online ad marketplace into Europe. Recently, Netimperative spoke with the founders Michael Stephanblome and Satish Jayakumar about the company’s plans, and what the future holds for the display ad industry.
Apr 30, 2008
All subject items…