ValueClick signs deal for web SMS campaigns

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Mar 31, 2003

ValueClick will promote the Fonetastic network and user base to advertisers, particularly those companies looking to promote their brand to the youth market.

Fonetastic, which has white-labelled its technology for partners such as Ministryofsound.com, generates 45m page impressions per month from its 2.2m registered users, 70% of which are 16-24 years old.

ValueClick will offer a range of services to potential advertisers, including banners, pop-ups, sponsorships, advertorials and cross-platform campaigns that incorporate web, email and SMS marketing.

ValueClick said Fonetastic is the sixth third party advertising sales client it has signed in recent months. The company counts Loot, Haynet and Streetmap among its existing clients.

13 February 2003:

14 October 2002:

"www.valueclick.com ":http://www.valueclick.com

"www.fonetastic.com ":http://www.fonetastic.com

"Email us about this story ":mailto:editorial@netimperative.com

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