Enpocket runs Fox campaign

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Mar 27, 2003

Enpocket, the mobile marketing services group, is launching a text campaign for 20th Century Fox in support of its new thriller, Phone Booth, which will hit cinema screens in the UK on 18 April. The company is to send outbound SMS messages to the FoxTxt club, to invite members to attend a special preview screening to see the film first. It will also launch a secondary promotion, via the distribution of 30,000 matchbooks with short code numbers scribbled inside. These matchbooks will be channelled to 18 university campuses in order to attract students to a competition where they can win one of five Motorola T720i MMS handsets.

"www.enpocket.com ":http://www.enpocket.com

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