News for February 2003

NETIMPERATIVE COMMENT: One small step for music
But to whom will these services appeal? Since much of AOL's marketing focuses on the family - about half of its 33m subscribers use its much-trumpeted
Chrysalis hooks up with Flytxt for radio push
Flytxt will aim to expand Chrysalis' SMS databases by 150% over the coming year through integrated digital loyalty marketing and advertiser-driven promotions.
YooMedia payment placates investors
The company resolved months of negotiations at the end of January by agreeing to pay £750,000 to its investors' action group, who allege they were
Argos to sell insurance for pets
Catalogue retail chain Argos is hoping the success of its website will rub off on its newly-launched pet insurance operation online. The new site,
Rank blames expansion for £5m interactive loss
The company's Interactive Gaming division, which last month shelled out £65m on online and phone-betting business Blue Square, took £2.4m in
National Lottery in online push
Games and scratchcards will be made available on the national-lottery.co.uk website and will be complemented with a National Lottery channel that will launch
Red Nose Day site proves popular
Comic Relief's rednoseday.com website has claimed to have attracted more than 200,000 users in less than a fortnight after it launched in early-February. The
emuse bags software boss from Granada
Interactive TV technology firm emuse has bagged BAFTA-winning software architect Chris Young to oversee its Modelstream suite of applications. Young, formerly
CEO Shalet quits Buongiorno UK
Shalet's move, which will see him leave the firm today, follows the recent decision of online content firm Vitaminic's UK MD Bruno Heese to resign following
CASE STUDY: How The Scotsman revamped its website
The scotsman.com website had humble beginnings in 1996, when it launched as an online version of The Scotsman newspaper, with three or four stories a day.
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May Events
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Upcoming Events
Thinking Digital May 21, 2008
Netimperative Roundtable: Creativity is not just a banner ad for digital Jun 04, 2008
Netimperative Directors Dinner: The next chapter for video sharing sites Jun 04, 2008
Netimperative Roundtable B2B Email marketing Jun 11, 2008
Netimperative Director’s Dinner: 'Merging Markets' with our speaker from Amnesty International Jun 18, 2008
All upcoming events…
Analysis
Guest comment: Beware of optimisation ‘best practice’
Are you becoming overwhelmed with best practices and wondering which ones are actually best? Greg Kelton is Managing Director, Optimost EMEA, lists some key standards to aspire to when creating a website.
May 15, 2008
Guest comment: Reach Vs. Targeting and Engagement
w00t!media director Dan McDevitt discusses how online advertising has evolved and why he believes creativity is the key to helping brands effectively engage with consumers and build long-term loyalty.
May 14, 2008
Roundtable report: Mobile marketing
Is the saturation of online advertising paving a demand for mobile advertising? Netimperative and mobile marketing firm AdRevenue recently assembled some key industry players to discuss the future of this emerging platform.
May 13, 2008
Guest Comment: You Are Not the Target Audience
Customer research is easy to overlook, leading to wrong assumptions and missed opportunities. Jim Sterne, Producer of The Emetrics Summit, offers a guide on how to listen to your customer and identify what information is important to improve sales and ROI.
May 01, 2008
Company profile: AdJug
Launched in the UK last year, AdJug is already gearing up to take its online ad marketplace into Europe. Recently, Netimperative spoke with the founders Michael Stephanblome and Satish Jayakumar about the company’s plans, and what the future holds for the display ad industry.
Apr 30, 2008
All subject items…