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OTC extends deal with BT Openworld

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Jan 31, 2003

The new deal will see Openworld aiming to generate more travel sales by adding build-your-own functionality to its site, allowing users to create their own holiday packages online.

The ISP became a strategic investor in OTC in 2001, and at the same time inked their original deal to use a branded version of OTC's e-commerce software for selling travel products such as holidays, flights and hotel accommodation to its subscribers.

The move was then cemented last year with OTC providing the technology behind the ISP's Travel Club - its new membership-based, upmarket holiday service.

Of the deal, OTC CEO Mark Jones said: "Our white-label partnerships with ISPs, portals and media companies currently generate over seven million users – a figure we believe will grow rapidly this year. The launch of BYO has made a positive impact on sales across all of OTC’s own-brand and partner sites."

The company launched the new system in October 2001 and claims it now accounts for more than a quarter of its bookings. Counterparts Expedia and lastminute also launched build-your-own services last year.



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