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Flytxt launches new campaigns for Beeb and EMAP

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Jan 31, 2003

The company is running a wireless and web-based recruitment campaign for the Born to Win programme, through which the BBC aims to discover future sporting talent.

Posters are being distributed in sports and athletics clubs across the UK, which invite 16-18 year olds to text the BBC to find out more. They will then be returned a message directing them to the BBC site and sent reminders if they do not complete the registration and a voice push message if they fail to get through to the next stage.

Under the campaign for Bliss, Flytxt is inviting the magazine's SMS club members to send their beau a special Valentine's Day message from So Solid's Romeo or Kelly Osbourne.

"www.flytxt.com ":http://www.flytxt.com

"Email us about this story ":mailto:editorial@netimperative.com

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