Skip to content. | Skip to navigation

Music retailers have another go at digital distribution

— filed under:
Added:
Jan 27, 2003

The initiative - founded by Virgin Entertainment, Tower Records, Trans World Entertainment, Hastings Entertainment, Wherehouse Music and Best Buy - has been put in place to try and bridge the gap between bricks and mortar retailers and digital music distribution.

Echo will seek competitive licences to allow its retail members to compete in the digital arena, and once these licences have been secured, the companies will launch a series of in-store marketing campaigns to promote the site and its services.

The music retailers hope their experience of building customer relationships will extend to the online sector, and that Echo will drive adoption of new digital services.

MusicNet and pressplay have both refused to release figures amid speculation that they have not yet attracted sufficient interest in their paid-for services, in the face of competition from free, "illegitimate" file-sharing sites such as Kazaa.



"www.echo.com ":http://www.echo.com

"Email us about this story ":mailto:editorial@netimperative.com

Document Actions
Newsletter

E-mail address:

Newsletters:





Subscription:


 
November Events
12
3456789
10111213141516
17181920212223
24252627282930
Upcoming Events
Netimperative Roundtable: The Aquent Orange Book Discussion Nov 26, 2008
SMX London Dec 04, 2008
Netimperative Digital Roadshow : Dublin Dec 04, 2008
AOP Forum: Developing communities around content – practical advice and case studies on adding value through an engaged user base Dec 11, 2008
All upcoming events…
Analysis
Guest comment: The importance of 'Crawlability'
Having a great website isn't worth much if searchers can’t find you on Google. Tom Griffiths, business development manager at digital agency Cheeze, explains the importance of ‘crawlability’.
Oct 24, 2008
Guest Comment: Making Buzz Marketing Work for Your Brand
Agencies and brands torture themselves trying to define word of mouth marketing, but fundamentally it will always be about engaging with people by talking about things they like or are interested in. Simon Quance, Head of digital PR and engagement at Hyperlaunch, looks at the best ways to harness the power of community.
Oct 21, 2008
Video: Online publishing seminar
This month, Netimperative held an online publishing seminar, looking at the current trends affecting the industry. In case you missed out, we’ve provided some video highlights from the event.
Oct 16, 2008
Agencies of the future: Top five wish list
Marketing agencies are being urged to embrace digital or face extinction, according to a new report.
Oct 13, 2008
Right to reply: Ad networks and publishers
In response to Austen Kay’s column last month ‘Ad Networks Don’t care about publishers’, Ian Woolley, managing director at OTPmedia, argues why this is not always the case.
Oct 10, 2008
All subject items…