News for January 2003

NETIMPERATIVE COMMENT: When will the record labels wake up to the web?
It seems that the record industry is feeling incredibly hard done by. After several years of declining sales, it is now firing at almost anyone who strays
Virgin product development boss sets up new games portal
Bidding to take on established portals and ringtone providers, the company plans to launch its website nudgemobile.co.uk tomorrow, with news, reviews and
12snap reshuffles management
Mobile marketing agency 12snap has promoted Francesca Bateman to the position of director of client services and operations, while Matt Cotton becomes
Nokia launches gaming device
The device, which will be called 'N-Gage', is thought to have been created to compete directly with Nintendo's ubiquitous Gameboy Advance, which dominates the
Flytxt launches new campaigns for Beeb and EMAP
The company is running a wireless and web-based recruitment campaign for the Born to Win programme, through which the BBC aims to discover future sporting
Ad agency searches drop
AdForum.com, the B2B portal for the worldwide advertising community, has raised fears about the potential growth of the advertising market this year by saying
Rural cable firm Omne rescued in £4m deal
The firm's administrators BDO Stoy Hayward and law firm Taylor Wessing secured approval earlier this week for a £4m deal, which will see 75.5% of the
RNIB in drive to help blind online
The Royal National Institute of the Blind is aiming to at raise awareness of the problems faced by the disabled when trying to complete web-based forms. The
OTC extends deal with BT Openworld
The new deal will see Openworld aiming to generate more travel sales by adding build-your-own functionality to its site, allowing users to create their own
RESEARCH: Listed - last year's top web sites
Below are the Top10 websites across some of the leading categories based on visits: Provided by"Hitwise ":http://www.hitwise.com
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May Events
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Upcoming Events
Thinking Digital May 21, 2008
Netimperative Roundtable: Creativity is not just a banner ad for digital Jun 04, 2008
Netimperative Directors Dinner: The next chapter for video sharing sites Jun 04, 2008
Netimperative Roundtable B2B Email marketing Jun 11, 2008
Netimperative Director’s Dinner: 'Merging Markets' with our speaker from Amnesty International Jun 18, 2008
All upcoming events…
Analysis
Guest comment: Beware of optimisation ‘best practice’
Are you becoming overwhelmed with best practices and wondering which ones are actually best? Greg Kelton is Managing Director, Optimost EMEA, lists some key standards to aspire to when creating a website.
May 15, 2008
Guest comment: Reach Vs. Targeting and Engagement
w00t!media director Dan McDevitt discusses how online advertising has evolved and why he believes creativity is the key to helping brands effectively engage with consumers and build long-term loyalty.
May 14, 2008
Roundtable report: Mobile marketing
Is the saturation of online advertising paving a demand for mobile advertising? Netimperative and mobile marketing firm AdRevenue recently assembled some key industry players to discuss the future of this emerging platform.
May 13, 2008
Guest Comment: You Are Not the Target Audience
Customer research is easy to overlook, leading to wrong assumptions and missed opportunities. Jim Sterne, Producer of The Emetrics Summit, offers a guide on how to listen to your customer and identify what information is important to improve sales and ROI.
May 01, 2008
Company profile: AdJug
Launched in the UK last year, AdJug is already gearing up to take its online ad marketplace into Europe. Recently, Netimperative spoke with the founders Michael Stephanblome and Satish Jayakumar about the company’s plans, and what the future holds for the display ad industry.
Apr 30, 2008
All subject items…