Government backtracks on SME web targets

— filed under:
Added:
Dec 23, 2002

The Times reported that government figures show just 490,000 SMEs use the web for buying and selling, a long way short of the target set in 1998, while the number actually fell by 50,000 over the last year.

However, UK Online for Business, which aims to encourage SMEs to use the web effectively, admitted the target was a misguided attempt by government to push businesses on to the internet bandwagon during the boom years, forcing it to backtrack.

While the boom has been and gone, government now accepts that buying and selling over the internet should not have been an end in itself and only recommended to those businesses' for whom web trading was suited.

The Times reported UK Online for Business head Elizabeth Grant as saying: "We thought trading was the be-all and end-all and the ultimate utopia, It is an indicator but it's not the only game in town."

The initiative is now gauging its success though other indicators and is instead aiming to give advice to businesses about how the web should be used.

"www.ukonlineforbusiness.gov.uk ":http://www.ukonlineforbusiness.gov.uk

"Email us about this story ":mailto:editorial@netimperative.com

Document Actions
Newsletter

E-mail address:

Newsletters:





Subscription:


 
May Events
1234
567891011
12131415161718
19202122232425
262728293031
Upcoming Events
Thinking Digital May 21, 2008
Netimperative Roundtable: Creativity is not just a banner ad for digital Jun 04, 2008
Netimperative Directors Dinner: The next chapter for video sharing sites Jun 04, 2008
Netimperative Roundtable B2B Email marketing Jun 11, 2008
Netimperative Director’s Dinner: 'Merging Markets' with our speaker from Amnesty International Jun 18, 2008
All upcoming events…
Analysis
Guest comment: Beware of optimisation ‘best practice’
Are you becoming overwhelmed with best practices and wondering which ones are actually best? Greg Kelton is Managing Director, Optimost EMEA, lists some key standards to aspire to when creating a website.
May 15, 2008
Guest comment: Reach Vs. Targeting and Engagement
w00t!media director Dan McDevitt discusses how online advertising has evolved and why he believes creativity is the key to helping brands effectively engage with consumers and build long-term loyalty.
May 14, 2008
Roundtable report: Mobile marketing
Is the saturation of online advertising paving a demand for mobile advertising? Netimperative and mobile marketing firm AdRevenue recently assembled some key industry players to discuss the future of this emerging platform.
May 13, 2008
Guest Comment: You Are Not the Target Audience
Customer research is easy to overlook, leading to wrong assumptions and missed opportunities. Jim Sterne, Producer of The Emetrics Summit, offers a guide on how to listen to your customer and identify what information is important to improve sales and ROI.
May 01, 2008
Company profile: AdJug
Launched in the UK last year, AdJug is already gearing up to take its online ad marketplace into Europe. Recently, Netimperative spoke with the founders Michael Stephanblome and Satish Jayakumar about the company’s plans, and what the future holds for the display ad industry.
Apr 30, 2008
All subject items…
5 Years Ago
Playlouder reveals further Glastonbury details May 16, 2003
Eclipse in rural broadband initiative May 16, 2003
Nominet launches renewal service May 16, 2003
Eyeconomy buys into Gaming Corp May 16, 2003
Sky unveils £1m iTV game May 16, 2003
All archive items…