Skip to content. | Skip to navigation

BT and LookSmart part company

— filed under:
Added:
Dec 05, 2002

LookSmart said in the US that it had agreed with BT to close the venture and integrate some of the operations into the parent business, which will now operate in the two territories independently.

A spokesperson admitted that the move, which will see LookSmart hand over $3.5m and one million shares to BT to resolve debt related to the venture, will result in redundancies at the UK business, though she refused to speculate on how many jobs would be lost.

The UK venture employs 60 people, plus 20 editors who are contracted directly by the LookSmart US parent. The spokesperson said an announcement would be made at the beginning of next month over the future shape of the business and job cuts.

BT is also to receive a further $1.5m related to funds it had put aside for further backing of the business.

A LookSmart statement read: "This restructuring reflects the natural alignment of BTLookSmart's operations with LookSmart's core business, a view shared by both BT and LookSmart."

It also reflects recent efforts at BT to streamline its internet operations and rid itself of non-core businesses in order to ease a hefty debt burden.

The move comes just five months after BTLookSmart launched its BidSmart paid-for listings service - taking on specialists Overture and Espotting - in June. Ironically, Overture launched in Japan yesterday, while Espotting has continued its European-focused expansion with new operations in Ireland launched last week.

BT LookSmart was launched in the UK in March 2000, having already operated in Europe from a London HQ.





"www.btlooksmart.com ":http://www.btlooksmart.com

"www.looksmart.com ":http://www.looksmart.com

"Email us about this story ":mailto:editorial@netimperative.com

Document Actions
Newsletter

E-mail address:

Newsletters:





Subscription:


 
July Events
12345
6789101112
13141516171819
20212223242526
2728293031
Upcoming Events
Directors Dinner – Sustainable Development with Rio Tinto Jul 16, 2009
NETIMPERATIVE NIGHTS: Is Mobile Marketing starting to live up to hype? Jul 22, 2009
All upcoming events…
Analysis
Guest comment: Why you need a lead generation strategy
Lead generation is often considered only as part of a general online marketing strategy. Justin Rees, Head of Marketing at LeadPoint, explains why the discipline needs more attention than that...
Apr 30, 2009
Right to reply: MPs should embark on social networking with their eyes wide open
While some politicians have made the leap into social media, many remain hesitant. Rob Marcus, Director of Chat Moderators, argues that it’s high time MPs embraced new communications platforms.
Apr 20, 2009
Blog: Starting up your online community
With everyone jumping on the social media bandwagon, how can you start an online community that stands out in the crowd? eModeration offers some tips.
Apr 17, 2009
Guest comment: Top 5 tips for harnessing Twitter for brands
How can brands get the most out of Twitter? Tom Griffiths, Business Development Manager at CheezeDMG offers some tips to generate conversions through conversations.
Apr 16, 2009
Blog: The Pitfalls of Community Management
How can you get the most out of online communities? eModeration details the most common pitfalls that brands across all sectors should avoid when they create and run an online community; and gives advice on how to overcome them.
Apr 02, 2009
All subject items…
5 Years Ago
International trio unites to fight spam Jul 05, 2004
Vodafone filters out porn sites Jul 05, 2004
Cable & Wireless turns to VOIP Jul 05, 2004
Graf BBC Review: the main points Jul 05, 2004
BBC News sees red Jul 05, 2004
All archive items…