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TV's The Price is Right adapted for online casinos

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Oct 31, 2002

The deal will see WagerWorks immediately making content based around the programme, as well as other titles Press Your Luck and Card Sharks, available on the recently-launched, Isle of Man-based sites operated by its partners MGM Mirage and the Rank Group.

The Price is Right has already been adapted for traditional slot machines and, in July, by Lycos for an online version of the show on its Gamesville service.

WagerWorks CEO Andrew Pascal said "access to properties that have a built-in audience in the offline world" would be of major importance to the potential fortunes of its casino operating partners.

The company, along with UK firm Orbis, supplied the back-end technology and content to support US gaming giant MGM Mirage's casino site, playmgmmirage.com, which is being run out of the Isle of Man and being primarily aimed at the UK and European markets due to questions over the legality of online gaming in the US. Rank Group's hardrockcasino.com launched in July.

Earlier this summer, FreMantle made rights for TV characters from Danger Mouse and Rainbow available to the recently-merged mobile entertainment firms Codeonline and Springtoys.





"www.fremantlemedia.com ":http://www.fremantlemedia.com

"www.wagerworks.com ":http://www.wagerworks.com

"Email us about this story ":mailto:editorial@netimperative.com

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