News for September 2002

COLUMN: Naughty and nice
:img:/images/DelaQuist.gifThere is a widespread belief in the marketing community that the adult entertainment industry is very good at exploiting new
Stream halves losses
The company improved turnover by 5% to £3.85m during the six months to 30 June and more than halved its pretax loss to £210,000. It retained
MSN lengthens Overture contract
The deal, which prolongs a deal between the companies for search listings announced earlier this year, applies to MSN's portals in the UK, Canada, and the US,
Redbus MD departs
Redbus Interhouse today announced that MD Kevin Neal has stepped down with immediate effect due to ill health. Neal, one of the company's founders, will
Brainspark to raid Infusion
Brainspark posted a loss of £811,000 against last year's £8.32m deficit, while net assets fell by £800,000 to £6.2m. It
BTLooksmart exceeds sales targets
Paid-for listings venture BTLooksmart has signed advertising deals with a host of online estate agents, including Assertahome, Fish4homes, Smart Estates and
Man Utd's interactive unit in the black
Manchester United raised £700,000 from interactive services in the year to July, a period which saw the launch of its new site and mobile services
Psion FD joins Colt
Psion today announced the impending loss of finance director Marina Wyatt who will leave the company to join Colt Telecom as its CFO as of 4 November. Wyatt,
Google brings pay-per-click scheme to UK
AdWords allows advertisers to purchase keywords applicable to their own products and pay for clicks made on links provided to their own sites to the right of
Vitesse swings into the red
The company reported a pretax loss of £50,000 against last year's profit of £84,000, mainly due to increased administrative expenditure,
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Upcoming Events
Thinking Digital May 21, 2008
Netimperative Roundtable: Creativity is not just a banner ad for digital Jun 04, 2008
Netimperative Directors Dinner: The next chapter for video sharing sites Jun 04, 2008
Netimperative Roundtable B2B Email marketing Jun 11, 2008
Netimperative Director’s Dinner: 'Merging Markets' with our speaker from Amnesty International Jun 18, 2008
All upcoming events…
Analysis
Guest comment: Beware of optimisation ‘best practice’
Are you becoming overwhelmed with best practices and wondering which ones are actually best? Greg Kelton is Managing Director, Optimost EMEA, lists some key standards to aspire to when creating a website.
May 15, 2008
Guest comment: Reach Vs. Targeting and Engagement
w00t!media director Dan McDevitt discusses how online advertising has evolved and why he believes creativity is the key to helping brands effectively engage with consumers and build long-term loyalty.
May 14, 2008
Roundtable report: Mobile marketing
Is the saturation of online advertising paving a demand for mobile advertising? Netimperative and mobile marketing firm AdRevenue recently assembled some key industry players to discuss the future of this emerging platform.
May 13, 2008
Guest Comment: You Are Not the Target Audience
Customer research is easy to overlook, leading to wrong assumptions and missed opportunities. Jim Sterne, Producer of The Emetrics Summit, offers a guide on how to listen to your customer and identify what information is important to improve sales and ROI.
May 01, 2008
Company profile: AdJug
Launched in the UK last year, AdJug is already gearing up to take its online ad marketplace into Europe. Recently, Netimperative spoke with the founders Michael Stephanblome and Satish Jayakumar about the company’s plans, and what the future holds for the display ad industry.
Apr 30, 2008
All subject items…
5 Years Ago
Playlouder reveals further Glastonbury details May 16, 2003
Eclipse in rural broadband initiative May 16, 2003
Nominet launches renewal service May 16, 2003
Eyeconomy buys into Gaming Corp May 16, 2003
Sky unveils £1m iTV game May 16, 2003
All archive items…