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Clickstream secures Carphone Warehouse account

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Aug 30, 2002

Clickstream, which will replace its US rival Webtrends on the account, analyses the traffic within a site to identify which areas perform well and which need to be improved. The company can also measure mobile device downloads.

Carphonewarehouse.com is a popular online destination, though the chain faces huge online competition for handset sales.

Clickstream CEO Mike Wheatley said: "The addition of Carphone Warehouse to our customer list verifies that companies are realising that current web analytics techniques are failing to capture what customers are actually looking at on their websites.

"We hope to further increase the success of Carphone Warehouse's online business throughout Europe."

"www.clickstream.com ":http://www.clickstream.com

"Email us about this story ":mailto:editorial@netimperative.com

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