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Vitaminic strikes Vodafone partnership

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Jul 31, 2002

Over a three-month period, Vitaminic will stream 64 songs from the likes of Silverbox, Wall of Sound's Derek Carter and Laidback through a dedicated music channel, to be launched simultaneously on sites in the UK, Germany, The Netherlands and Sweden.

Vitaminic will cover hosting and bandwidth costs, enabling Vodafone to focus on marketing the new channel to its millions of European users. Clubbing hotspots Ayia Napa and Ibiza will have their own individual sections.

Vitaminic UK MD Bruno Hesse said: "This is the only place where young clubbers, who are notoriously hard to target, can go to hear the most current selection of dance music that is set to be played in the top party destinations this summer."

"www.vitaminic.co.uk ":http://www.vitaminic.co.uk

"www.vodafone.co.uk ":http://www.vodafone.co.uk

"Email us about this story ":mailto:editorial@netimperative.com

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