Vodafone loses subscribers, reports limited growth
- Jul 29, 2002
In the three month period to 30 June, the company reported a drop in its UK subscriber base of 177,000, leaving it with just over 13m, but saw its global base rise to 103.8m overall.
However, in its bid to get its customers spending more, after conceding that the level of subscriber growth will fall this year, Vodafone claimed "an anticipated uplift" in UK ARPU (average revenue per user) for the 12 months to the end of June to £278. By comparison, the company reported a fall from the same level to £276 at the end of March.
In addition, the proportion of its revenues that were gained from data applications, such as messaging and mobile internet services, which it hopes will provide it with a new source of growth, reached 14.3% in the UK in June and 12.6% on average in the twelve months before.
1.1% was generated by internet-based services in both cases, and the company remains short of its target of generating between 20% and 25% of its revenues from data by 2004, but Vodafone is expecting another rise when it launches multimedia services later this year.
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