attheraces teams up with PA in content deal
- Added:
- Jun 28, 2002
Under a three-year deal announced today, PA, the official supplier of on-course data for the UK horseracing industry, will supply content to all of attheraces' platforms - its website, interactive television channel, telebetting operations and branded audio services for the web and mobile phones.
The content provided will include results for all UK meetings, on-course data, race cards, live betting shows, form guides and an editorial service covering news on trainers, officials and bookmakers. Photography will also be supplied from race-meets in the UK and Ireland.
PA's MD of Sport Chris Buckley said that the deal was reflective of its gearing towards cross-platform multimedia content deals, and would be run through its new unified editorial system, Jazbox, which the company bought from Florida-based Harris Publishing in October last year.
Through Jazbox, PA aims to deliver its considerable content output in a format suitable for web sites, WAP phones, voice portals and other handheld devices, although the system is not yet fully implemented. According to a PA spokesperson, it is set to go fully live in August, and its news content is on course to be added by 7 July.
The spokesperson wouldn't disclose financial details of the deal, which follows PA's contract win to supply the FA Premier League with core content for premierleague.com, a site due to be launched in August this year as the new season gets underway.
The move also follows attheraces' agreement with Satellite Information Services to sub-license its parent company Arena Leisure's media rights to SIS' clients around the world - a deal from which it hopes to gain around £3.5m a year. Arena Leisure, along with Channel 4 and BSkyB which also own stakes in attheraces, won a large proportion of the media rights relating to British horseracing for a decade from last July.
The company's shares remained unchanged at 28.5p, capitalising the company at £102.81m.
"www.attheraces.co.uk ":http://www.attheraces.co.uk
"www.pa.press.net ":http://www.pa.press.net
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