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Rivals strikes Tiscali World Cup deal

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May 31, 2002

Digital sports outfit Rivals Digital Media is to run two joint promotional campaigns with ISP Tiscali during the World Cup across its sports offerings on the web. Rivals, which is currently the main UK sports content supplier for Tiscali UK, will promote Tiscali across its sports sites as its official ISP partner through a free flights offer for customers signing up to Tiscali's services. The plan will also see Rivals' World Cup text message alerts being offered for free to new Tiscali subscribers.

"www.tiscali.co.uk ":http://www.tiscali.co.uk

"www.rivals.net ":http://www.rivals.net

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