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C&W launches bulk email service

Added:: Oct 31, 2001

The service, which is based on technology from Cable & Wireless subsidiary SureCom, provides templates for setting up text or HTML mail; management tools to preset delivery schedules, destination types and retry patterns; and delivery reports that show which emails were opened and HTML links clicked on.

eMessaging also includes customization templates enabling email to be branded, personalised with subscriber information held in databases. Replies from users can be segmented on the basis of keyword matches.

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