ValueClick launches CPM sales
- Added:
- Aug 31, 2001
Described by ValueClick as “targeted CPM”, advertisers will be able to buy impressions across specific sites in vertical sectors.
This “premium inventory” will be charged at an undisclosed rate with publishers sharing the revenue with ValueClick, in a 45%-55% split. ValueClick claims to have over 3,500 sites in the UK, aiming to increase this to 6,000 by the end of the year.
Rupert Staines, MD of ValueClick Europe, said: “We will give targeted network of sites and will price it accordingly, it depends on what the client wants. Clients never purely want just branding, they ultimately want to illicit a response and the internet can provide that response.”
Through ValueClick's pay-per-performance network, advertisers pay 48p each time their ad is clicked on and users are delivered to their site. ValueClick claims its network includes more than 20,000 websites that receive anything from 10p-18p per click-through. Its clients include British Airways, Halifax, AXA, ebay.