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Profero to handle CNN.com European launch

Added:
Aug 31, 2000

Profero plans to take the “Take A New Look” creative used for an upcoming above-the-line campaign developed by main-line agency WCRS, and develop an interactive element for the online push.

Profero will also handle promotions and various communications on and off the site with the aim of generating page impressions throughout CNN.com Europe.

WCRS was appointed this week as the creative agency for the European site launch. CNN said online advertising would constitute 50% of the multi million pound marketing budget for the launch.

**www.cnn.com**

**www.profero.com**

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