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Cosmos appoints Quintessential Ide@s for creative brief

Added:
May 31, 2000

This will give the agency responsibility for all above and below the line communications for consumer and trade audiences, and the account is worth an estimated 1.5m.

Quintessential Ide@s also built and manages Cosmos' web site, cosmos-holidays.co.uk, and was initially appointed in February last year to create and implement a programme of brand reinvention for the company. Since that, Cosmos claims to have added 25% to its market share.

The agency focuses on what it describes as “channel-based” strategies, dealing both with new and traditional media. Its clients include the likes of Unilever, PriceWaterhouseCoopers, and ABN Amro.

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