Free ISPs drive e-commerce growth
- Added:
- Sep 23, 1999
Free internet accounts, particularly in Europe, are responsible for this growth, said the report. Non-US online shoppers are more adventurous in their online shopping especially in the Asia-Pacific region where the cost-saving aspect of shopping online is proving a major draw.
Overall, however, the US-centric view is a major impediment to the growth of e-commerce internationally, especially in Europe. The European online consumer operates differently from their US counterpart. Merchants need to meet local buying habits and provide content in the local language if the international market is to meet its full potential, said Dataquest analyst, Blaine Mathieu.