Skip to content. | Skip to navigation

Number of women shopping up this christmas

Added:
Aug 27, 1999

This year, men will account for 58% of shoppers - a 20% drop on last year's figure - suggesting that women are becoming more comfortable using the internet.

The study asked 5,802 online users to divulge their holiday season shopping plans, with 32% saying they would buy something this coming season. Last year 8.3% actually made an online purchase. 63% said that they were afraid to divulge their credit card details online. A quarter said they would browse online and shop offline.

Document Actions
Newsletter

E-mail address:

Newsletters:





Subscription:


 
October Events
12345
6789101112
13141516171819
20212223242526
2728293031
Upcoming Events
WidgetWebExpo London Oct 06, 2008
Directors Dinner Edinburgh Oct 08, 2008
Netimperative Edinburgh Roadshow Oct 09, 2008
AdMonsters EU Publisher Forum XI Oct 12, 2008
A4uexpo Affiliate Marketing Conference Oct 14, 2008
All upcoming events…
Analysis
Netimperative Sector Report: Online Publishing 2008
This year's report looks at how online publishers and media need to cater for changing consumer expectations and demands. As social networking and online video become established, how do publishers capitalise on this growing thirst for user generated content?
Sep 23, 2008
Guest comment: The rise and rise of 'anti-design'
Designers who focus on producing only meek and sustainable things are denying their own creativity and impact on the world. In this thought provoking article, consultant Martyn Perks asks if less really is more when it comes to design…
Aug 29, 2008
Event report: The Challenges of Brand Loyalty
Last week’s Directors Dinner was hosted by Amnesty International, looking at the challenges that brand loyalty can bring, both in terms of messaging and reputation management. Davina Lines, MD at Netimperative, was there to report.
Jul 28, 2008
Guest Comment: Customer engagement – why a little TLC pays off
Research shows companies that add personal content to their e-commerce sites outperform the competition. Frank Lord, Regional VP EMEA at ATG, looks at the best ways to engage shoppers online.
Jul 24, 2008
Event report: The Golden Age of Digital Marketing
Last week, Netimperative hit the road to hold its first ever Directors Dinner in Manchester. Hosted by Phil Williams of Rocketseed, this event looked at the challenges of getting digital marketing taken seriously at board level. Davina Lines, MD at Netimperative, was there to report...
Jul 23, 2008
All subject items…
5 Years Ago
OTC seals Thomas Cook deal Oct 06, 2003
O2 launches video mobile Oct 06, 2003
VeriSign unrepentant after Site Finder suspension Oct 06, 2003
BT and Thus take broadband to Scottish isles Oct 06, 2003
Free firewall from AOL Oct 06, 2003
All archive items…