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Users like to look, not shop

Added:
Aug 26, 1999

Two-thirds (64%) of internet users have researched online, but only one in three (32%) have actually made a purchase.

The most frequent barriers were pricing (77%), potential problems with returns (67%), concern about credit card security (65%) and personal privacy issues (58%).

Difficulties in navigating merchant sites were mentioned by 35% of individuals who have yet to make an online purchase and, somewhat surprisingly, by 48% of those who have purchased online. A quarter of all buyers also complained about the amount of time it took to receive their orders.

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August Events
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Upcoming Events
Directors Dinner: Making a Successful Exit Sep 10, 2008
Netimperative Sector Seminar:Creating Value - Opportunites For Online Publishers Sep 18, 2008
WidgetWebExpo London Oct 06, 2008
Netimperative Roadshow - Edinburgh Oct 09, 2008
Netimperative Directors Dinner : On IASH Oct 15, 2008
All upcoming events…
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Event report: The Challenges of Brand Loyalty
Last week’s Directors Dinner was hosted by Amnesty International, looking at the challenges that brand loyalty can bring, both in terms of messaging and reputation management. Davina Lines, MD at Netimperative, was there to report.
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Jul 24, 2008
Event report: The Golden Age of Digital Marketing
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Jul 23, 2008
Guest Comment: Piracy- Three strikes and you’re out?
The growing awareness of the BPI's 'educational' anti-piracy campaign with Virgin Media, highlighted by recent news, is provoking a range of different responses from content owners to consumers to ISPs. David Price, Head of Piracy Intelligence at Envisional, discusses how the piracy warnings may lead on to ‘three strikes and you’re out’ penalty.
Jul 23, 2008
AOP speaker interview: Jeremy Mason, Revenue Science
This month, AOP are hosting a forum on behavioural targeting. Netimperative caught up with one of the event’s speakers, Jeremy Mason, managing director, European Operations, Revenue Science to discuss the growth of behavioral targeting.
Jul 22, 2008
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