UK Election: Facebook reveals results of ‘social media election’

Facebook has been a substantial platform for people in the 2010 general election, helping to spotlight the role of its 23 million UK users throughout the campaign. Its Democracy UK page now has over 168,000 likes,  more than any political party on Facebook. It was launched as Facebook's key election hub to engage Facebook‟s users in the election  process.

The social network also launched a Voter Registration page in a partnership with the Electoral Commission. This led to  14,000 extra voter registration forms downloaded via Facebook and a huge spike in visits to „About My Vote‟ following a large awareness raising  campaign to the UK‟s 23million Facebook users.

Results of leaders’ debates

Facebook’s specifically developed “rate the debate‟ dial application, gauged users’ reactions to the three televised party leaders debates.

Post-debate polling which determined Nick Clegg won each debate by 60% at the first debate, slipping to 45% by the final.

Key statistics of online Facebook engagement:

·          1,606,954 Total Democracy UK Page views:  (up to 30th April)

·          201,000 users like the 3 main parties

·          180,000 Digital Debate votes

·          168,000 Democracy UK likes

·          83,766 Users of Ministry of Mates app

To view Facebook’s full social media report (PDF File) click here.

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