Virgin Media is teaming up with record label Universal to launch an unlimited music download subscription service.
Set to launch later this year, the service is mooted to cost between £10 -£15 per month.
The service will allow Virgin Media broadband customers to both listen by streaming and download to keep as many music tracks and albums as they want from Universal's catalogue.
The music will be in the MP3 format, meaning it can be played on the vast majority of music devices, including the iPod and mobile phones.
Virgin said as part of its cooperation with the music industry it would also work to prevent piracy on its network by educating users and would, as a last resort for persistent offenders, suspend Internet access. The cable operator said no customers would be permanently disconnected.
By
Robin Langford
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