Reebok lets iPhone users create and buy own trainers
- Added:
- May 13, 2009
Sports brand Reebok has launched an iPhone app that lets users customize their own Rebok shoes, which can then be bought online.
The ‘Your Reebok’ app was created by Reebok partner Inside Mobile.
Inside Mobile worked with several specialist agencies to produce the application, including Agency Mobile.
Commenting on the application, Richard Prenderville, Head of Global Brand Marketing at Reebok, said, "It is the combination of the creative and production skills of Inside Mobile and the solid technical expertise of Agency Mobile."
The application offers three Reebok trainer ‘silhouettes’: The Freestyle, The Classic Leather and the The Ventilator.
The designer can change up to 23 different areas of the shoe with a choice of 19 colours, four material options and adding personalised text.
The fully customised shoes range from £80 to £110 depending on the shoe, materials & optional extras chosen.
To download the application, users need to visit the iTunes App Store and search for 'Your Reebok'.
The designs can either be shared with friends or the whole world direct from the application. Friends will be sent an e-mail link to your design but to go one-step further select 'share with the world' and the design will be geo-tagged and added to the Your Reebok global community map.
From here all the other shared designs can be viewed and either bought or used as a canvas for customisation.
Dusan Hamlin, Managing Director of Inside Mobile, said: "Reebok has been quick to grasp the potential of iPhone apps as a compelling route to market that can fuse branding and direct response goals. By marrying visually stunning design, personalised content and advertising, Inside Mobile has enabled Reebok to engage consumers as well as drive sales."
Said Prenderville: "This is truly a world first. The Reebok app is an exciting new way of engaging consumers with our brand. Customisation has been a hugely successful part of reebok.com for over two years; now we can truly say 'we're the brand in your hand'!"
Your Reebok launches initially in the US and UK but the service will go live in Germany, France, Belgium, Holland, Austria & Ireland in the coming months.
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