Microsoft to sell ad agency Razorfish
- Added:
- Jun 29, 2009
Microsoft is putting internet ad agency Razorfish up for sale, according to a newspaper report.
Citing an analyst close to the situation, the Financial Times reported on Sunday that Microsoft has hired Morgan Stanley to find a potential buyer, with French marketing company Publicis Groupe already interested.
Microsoft acquired Razorfish in 2007 as part of its $6bn takeover of aQuantive. Formerly known as Avenue A/Razorfish, the agency was credited with designing the logo for Microsoft's new search engine Bing, as well as creating the online ads for the ensuing publicity campaign.
The agency has more than 2,000 employees and counts Dell, Disney, and Nike among its clients.
One analyst cited in the FT.com report estimated Razorfish could be worth $600m to $700m.
Representatives for Microsoft and Razorfish did not immediately reply to requests for comment.
By
Robin Langford
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