Cartoon Network gets community site
- Added:
- Jun 11, 2009
Turner Broadcasting is launching a new UK website for its kids’ channel Cartoon Network on 16 June 2009, with a new focus on community and personalization.
Cartoonnetwork.co.uk will include a social networking functionality called ‘My CN’, where kids will be able to interact with each other using a range of pre-selected statements and messages.
Visitors to cartoonnetwork.co.uk will have the option to customise their own versions of the site from a selection of backgrounds, choose avatars from a range of Cartoon Network characters, chat with their friends and play games to win virtual trophies.
Popular Cartoon Network series such as Ben 10, Bakugan and Star Wars: The Clone Wars will be showcased with exclusive new content, games, videos and downloads.
Extra site functions will include the ability to save favourite videos in ‘My CN’, rate and share videos, and collect coins by interacting with the site via tasks and competitions.
Social networking features will continue to be ramped up throughout the year, with the phased introduction of a bespoke avatar creator, news feeds, game leaderboards and coin redemption functionality.
Caroline Casey, Director of Digital Development at Turner Broadcasting, EMEA said: “The new Cartoon Network website is all about optimising kids’ online experience with engaging content that they can share with their friends, within the framework of a safe environment. Kids are known early adopters and this new site provides the infrastructure for us to keep pace with their constantly evolving interests.”
Additional features include a TV Guide and a ‘Do Not Press Button’ button that will trigger surprise homepage takeovers, such as a magnet temporarily suctioning the site’s navigation or water appearing to fill the screen.
While a programme navigation carousel which shows characters walking and posing will add a fun visual component.
With many new interactive elements added to the site, advertisers will have the opportunity to interact with an even more engaged and entertained audience. The new available features will also allow clients to integrate their messaging into Cartoonnetwork.co.uk, creating further bespoke sponsorship opportunities.
The new site will be rolled out across the following 10 other EMEA territories: Spain, Germany, Italy, Netherlands, Norway, Denmark, Sweden, Poland, Romania and a Pan-European service.
By
Robin Langford
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