From inside the Obama campaign, Thomas Gensemer talks with Danny Meadows-Klue about the central role email and social media played in the US Presidential Election, making it a case study in political campaigning.
The Obama election campaign broke new ground in digital communications, social media and the way political messages spread. A massive database of more than 13 million supporters allowed the Obama For America campaign to talk directly to the party faithful, by-passing traditional media and delivering more detailed, richer messaging than any political campaign before it.
They succeeded in moving the political debate, unlocking a step change in supporter involvement, and creating a framework supporters could use to take that message further. Blue State Digital led the digital delivery of the campaign, running email relationship marketing and social media strategies. The company’s technology platform, licensed by over 200 clients, was the underpinnings of the entire my.barackobama.com effort. Thomas Gensemer, Managing Partner of Blue State Digital, explains how digital played a critical role in the election of President Barack Obama.
To read the interview in full, click here.
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