Skip to content. | Skip to navigation

Viewing: Home / Digital Marketing News | Digital Media & Advertising News / 2009 / August / Google speeds up search with ‘Caffeine’ boost

Google speeds up search with ‘Caffeine’ boost

— filed under:
Added:
Aug 11, 2009

Google has begun testing ‘Caffeine’, a new search engine that indexes content faster, in a bid to compete with real-time search services offered by Facebook and Twitter.

Web developers have been invited by Google engineers to test the new search engine and give their feedback.

 

Caffeine looks and functions in a similar way to Google's standard engine, but the back end technology will index new content faster and reduce the time between new content being published online and it then appearing in a Google search result.

 

Matt Cutts, a principal engineer at Google and Sitaram Iyer, a staff software engineer posted an entry on the company’s webmaster central blog, appealing to developers to try the newly improved service and send them some feedback.

 

“For the last several months, a large team of Googlers has been working on a secret project: a next-generation architecture for Google's web search. It's the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions.”

 

“The new infrastructure sits "under the hood" of Google's search engine, which means that most users won't notice a difference in search results. But web developers and power searchers might notice a few differences, so we're opening up a web developer preview to collect feedback,” they explained.

 

A Google spokesperson added: “"Google is always working on new technologies to improve the quality of our search services. We hope this new system will improve search in the areas of speed, accuracy, and comprehensiveness."

 

********************************************************

Add Netimperative to Twitter

 

Sign up to our events today:

 

 

  • 23rd Sept 09: Net Nights: Twitter or Bitter?

 

  • 30th Sept 09: Netimperative Sector Seminar Online publishing - boosting revenue and readers
Document Actions
Subscribe to Netimperative Newsletters

Email address:


Daily
Weekly
Search Marketing
Events
Publishing & Media

Send as:
Text
HTML

Alternatively, click here to unsubscribe

Digital Training Academy
Digital Training Academy
Essential skills for today's marketers: boost your team's results with customised advanced digital marketing coaching from world class trainers at the Academy.
Mail our academy managers Ask our tutors for more
Full details here...
Digital marketing audits
Digital Training Academy

Getting the best ROI from your websites, emails and online ads? Sure?

Our digital marketing audits review your current and planned campaigns to find ways of cutting budgets without cutting impacts.

Mail our academy managers Ask for more
Full details here...
 
Digital events
Latest polls
Mobile ad networks
Apple's iAds Vs Google's AdMob- which do you think will be most succesful in the long term?



Votes : 49
Comment
Guest comment: No rival to the SMS text exists in the market today
SMS is the obvious “lowest common denominator” mobile marketing solution... yet critics still talk about apps and website and vouchers. Darren Daws, Managing Director at Txtlocal argues why SMS is still the best mobile marketing medium, even on smartphones.
Aug 04, 2010
Top tips: Behavioural targeting: 4 steps to avoid privacy pitfalls
As businesses attempt to navigate through the online privacy minefield, they need to be very aware of the risks of data misuse while recognising the benefits that can accrue if it is done well. Malcolm Duckett CEO at Magiq, provides a guide to getting the most out of behaviourally targeted campaigns without falling foul of privacy
Aug 03, 2010
Top tips: Always take the weather with you- email marketing tips from the top
Today, email marketing is unquestionably a trusted tool in every marketer’s kit but do you ever stop to question if the weather should factor into your campaign planning? Adam Bambrough, specialist at email marketing solution providers Pure360, suggests ignoring the forecast could seriously rain on your campaign.
Aug 03, 2010
All subject items…