Twitter traffic up 700%, boosted by older users

The research, from comScore, follows a  blog post from Reuters reporter Alexei Oreskovic that indicates that it is the 25-54 year old crowd that is actually driving this trend, rather than younger users that are traditionally associated with social media audiences.

The past two months alone have seen worldwide visitors climb more than 5 million visitors, according to comSCore.

US traffic growth has been just as dramatic, with Twitter reaching 4 million visitors in February, up more than 1,000% from a year ago.

What Reuters reporter Alexei Oreskovic discovered was that 18-24 year olds, the traditional social media early adopters, are actually 12 percent less likely than average to visit Twitter.

It is the 25-54 year old crowd that is actually driving this trend.  More specifically, 45-54 year olds are 36 percent more likely than average to visit Twitter, making them the highest indexing age group, followed by 25-34 year olds, who are 30 percent more likely.

comScore attributes this skew towards older visitors to the fact that so many businesses using Twitter, along with the first generations of Internet users “growing up” and comfortable with technology.

 Source: www.comscore.com

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