IE 8 gets just 1% of browser market
- Added:
- Apr 15, 2009
Microsoft's latest browser, IE 8, has managed to gain a negligibly tiny European market share of just 1.1% in the first two weeks following its release, according to new research.
The study, conducted by ad serving firm ADTECH, looked into browser trends across Europe.
After having reached a 0.6 per cent market share with the release of its beta version in January, the browser has thus not even managed to double that.
Dirk Freytag, CEO at ADTECH said: “IE 8 will certainly gain a further share in the market. However, it is having the same difficulties in breaking into the market as Google's Chrome did in the autumn of 2008.”
The figures are being released from a recent web survey conducted by ADTECH, based on the analysis of some 150 billion banner queries on their own ad servers in Europe from January to March 2009.
Market shares in Europe within the first quarter 2009 (in per cent):
|
Browser |
January |
February |
March (first half) |
March (second half) |
|
IE 7 |
51.1 |
51.0 |
50.7 |
50.4 |
|
IE 6 |
17.7 |
17.2 |
16.6 |
16.2 |
|
IE 8 |
0.6 |
0.6 |
0.6 |
1.1 |
|
Firefox 3 |
20.7 |
21.9 |
22.8 |
23.0 |
|
Firefox 2 |
3.0 |
2.3 |
2.1 |
2.0 |
|
Firefox 1 |
0.4 |
0.3 |
0.3 |
0.3 |
|
Chrome |
0.8 |
0.9 |
0.9 |
1.0 |
|
Apple |
2.4 |
2.4 |
2.6 |
2.6 |
|
Mozilla |
1.2 |
1.1 |
1.1 |
1.1 |
|
Opera |
1.4 |
1.3 |
1.3 |
1.4 |
|
iPhone |
0.1 |
0.2 |
0.2 |
0.2 |
The most frequently used browser in Europe in the first quarter of this year was IE 7 with 50.4 per cent. Its predecessor, IE 6, is consistently losing ground and merely managed a meagre 16.2 per cent for the same period. Coming in second is Firefox 3 with 23 per cent.
All together, IE's versions 8, 7, 6 and 5 can claim a market share of 67.8 per cent at the close of the month of March 2009.
This figure was at 69.5 in January. Firefox with all its versions finished with 25.3 per cent in March (January 2009: 24.1 per cent).
Apple comes in at 2.6 per cent in Europe. The Viking browser Opera, with its 1.4 per cent is also a niche model. With a very humble 1 per cent, the Google browser Chrome remains stuck in the ranks of the alternative browsers.
If one takes into account the individual countries, a strikingly different picture surfaces in contrast to the broader pan-European perspective. Growth of IE 8 is stronger in the UK (1.18 per cent at the end of March) than in other European countries like Germany (only 1.0 per cent); the same applies to Google’s chrome.
“By this summer, I expect to see a change in market leaders in Germany, as IE 7 will lose ground in the long-term to its younger brother. That would be simply unparalleled; an alternative browser becoming the standard.”
Browser distribution in the UK for March 2009 (in per cent):
|
Browser |
1st half of March |
2nd half of March |
|
IE 7 |
49.7 |
54.4 |
|
IE 6 |
23.9 |
18.4 |
|
IE 8 |
1.1 |
1.8 |
|
Firefox 3 |
15.5 |
15.7 |
|
Firefox 2 |
1.4 |
1.4 |
|
Firefox 1 |
0.2 |
0.2 |
|
Chrome |
1.4 |
1.5 |
|
Apple |
1.5 |
1.5 |
|
Mozilla |
3.5 |
3.3 |
|
Opera |
0.8 |
0.8 |
|
iPhone |
0.3 |
0.3 |
Source: www.adtech.com
ADTECH is an independently operated unit of AOL’s Platform-A
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