Visit Wales retains Fresh Egg for SEO campaign

 As Visit Wales is a government-funded body, a full tender-based re-pitch was required after the first year.

Fresh Egg’s initial campaign commenced in October 2007, and has delivered a five-fold increase in reach of the Visit Wales site - from around 8,000 keyword directions to over 40,000, - within 12 months.

Dale Cooper, Senior E-marketing Manager, Visit Wales commented: “Along with their deep understanding of the Search Marketing environment, Fresh Egg stands out from the rest by attuning themselves to your organisational requirements. Add these qualities to their willingness to go that extra mile and you have a powerful SEO partner.”

Visit Wales’ initial brief to Fresh Egg was to increase their search ranking position to generate more traffic and boost brand awareness. The Visit Wales website was designed to match the style of their TV advertising campaign and, while visually stunning, it wasn’t particularly search engine friendly. 

Fresh Egg suggested various changes and alterations to the Visit Wales website to improve search ranking performance, including constructing an underlying “shadow” site that was Search Engine Optimised without detracting from the look and feel of the graphically-driven front end. Instigating a Visit Wales blog helps to aid and assist searchers in finding various resources without compromising Google rankings.

“We’re delighted to be working with Visit Wales for a further 12 months. Retaining excellent clients (especially after a competitive pitch) vindicates our suggestions and proves we’ve delivered the results we promised!” says Adam Stafford, MD of Fresh Egg.