MSN debuts new ad format with Madagascar campaign
- Added:
- Nov 28, 2008
Paramount Pictures UK is promoting its latest film Madagascar: Escape 2 Africa with a one-day homepage takeover of MSN, using a new ‘Sidekick’ ad format.
The campaign was created one Eyeblaster ad technology platform, with the creative concept being developed by the integrated advertising agency FEREF.
Users can sample exclusive clips, games and competitions, all from within the confines of the advertising.
The new format lets the user expand the ad across the MSN home page, with custom created animations.
This new creative placement has been developed in conjunction with Microsoft and Eyeblaster, labelled the Sidekick.
The initiative to launch the campaign with MSN, was taken by Paramount Pictures’ appointed media agency MEC, continuing Paramount’s drive to deliver innovative campaigns to their potential audience.
Madagascar: Escape 2 Africa previews on November 29 and 30, and is in cinemas on December 5. The MSN homepage takeover appears on November 28th.
After today, people can see and interact with the ad by clicking here.
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