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MyLotto24 and Mirror Group in European lottery expansion

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Jul 04, 2008

The international online lottery company MyLotto24 has signed up UK newspaper publishers, The Mirror Group, to provide Big Jackpot lottery games for readers of the Daily and Sunday Mirror.

The deal will give Mirror Group readers the chance to play MyLotto24's own daily lottery as well as lotteries around Europe such as the German and Italian lotteries and MyLotto24's Euromillions.

 

Under the terms of the deal, Mirror Group will offer the games under the name "Mirror Lotto powered by MyLotto24". The games will be available on the web sites of Mirror and Sunday Mirror with plans for a People branded version in the very near future.

 

Charles Walker, managing director of MyLotto24 said: “We are delighted to be working with Mirror Group to bring our lottery games to their readers, giving them direct access to Europe's biggest lotteries." 

 

Mirror Group readers no longer have to wait days for their chance of winning a jackpot prize as the site offers the chance to play a Daily Lotto with a jackpot of £1million 7 days a week.

 

Jo Bury, MGN Digital’s head of Online Commercial Partnerships, commented: “We’re looking forward to working with MyLotto24 and excited about the increased opportunities it offers our readers to win more often and with bigger jackpots.”

 

 

www.MyLotto24.co.uk

 

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