Maximising your relationship with ad networks

http://www.ukaop.org.uk/Date: Thursday 15th  May 2008
Time: 14.00 to 17.30
Venue: The Cinema, Channel 4, 124 Horseferry Road, London, SW1P 2TX
To Register visit: http://www.ukaop.org.uk/cgi-bin/go.pl/events/details.html?uid=205;type_uid=43
Cost: Tickets are £40+vat for AOP members/£80+vat for non AOP-members.

Details
As the ad network marketplace continues evolving, we discover what the key opportunities are that publishers shouldn’t miss out on.  This forum examines how publishers can benefit from ad networks, how best to work with them and with ad agencies and what the financial rewards can be.  We hear from publishers who have worked with networks, hear about the pros and cons and scrutinise the hottest topics under debate. We quiz the industry regulators on how well self-regulation is working and how well protected your business really is. And we also look at the latest practices and newest players and analyse how the future face of online advertising will look.

Agenda

14:00     Registration

14:30     Welcome and introduction
              Ruth Brownlee, director, AOP

14:35     Chair’s opening remarks
              Gareth Jones, digital editor, Marketing

14:40     The Changing Face of Ad Networks
               Tim Brown, MD, BlueLithium EU
              Where have ad networks come from and where are they going
              What’s new in the world of ad network – ad exchanges and
              greater transparency
              Their implications for publishers
              Defining networks of the future? 
             
15:00     Questions and discussion

15:05     The Agency Perspective
              Martin Shaw, head of digital, OMD UK
              Working with ad networks to improve your agency appeal
              Current issues from the agency perspective
              Good and bad working practices
              What will the future look like
             
15:25      Questions and discussion

15:30      Coffee Break & Networking

15:50      The Publisher Perspective
               Nick Bradley, director of digital advertising, IPC
               Pros and cons of working with an ad network.
               Working with networks to secure the best yield
               The future of online advertising

16:10     Questions and discussion

16:15     Regulation: IASH
              Rupert Staines, VP Europe, Adviva (Specific Media)
              Defining best practice
              The best ways to regulate the industry 
              Making self-regulation work 
              The current hot issues
              The trends we will see in the year ahead  
          
16:35     Questions and discussion

16:40     Drinks Reception & Networking

17:10     Finish