Netimperative Roundtable: Rich Media, Streaming,Video- Is this the future of online advertising?

Guest Chair: Andrew Wilding,European MD and Simon Collins, Account Director
Date: Wednesday 25th October 2006
Time: 3pm to 5pm
Venue: The offices of Advertising.com, Shropshire House, 11-20 Capper Street, London, WC1E 6JA
Nearest Tube:  Goodge Street
Sponsored by: Vividas Europe ltd
Cost: Free for premium members, £75 for non-members.
How to Book: Email events@netimperative.com with your booking details or call 0208 533 7565

Topic: Rich Media, Streaming, Video- Is this the future of online advertising?
Speakers Andrew Wilding, European MD, Vividas and Simon Collins, Account Director,Vividas

As advertising spend shifts from print media and traditional television channels to online advertisers need to quickly get up to speed in engaging consumers using the Internet. Traditional banner advertising and search engine optimization are not enough; more interactive and engaging methods of communication are needed. Rich media, streaming and video content give advertisers the opportunity to combine the brand building power of the television with the scale and targeting abilities of the web, but are they ready make the most of this opportunity and make the shift from traditional text online to video?

Guests Attending

1. Robin Langford, Editor, Netimperative
2. Lori Faye Fischler, Acting MD, Netimperative
3. Andrew Wilding, European MD, Vividas
4.Simon Collins, Account Director, Vividas
5. Edward Cowell, Technical Director, Neutralize
6. Matt Gorzkowski PLAY
7. Bob Clarke, Instrumental Media Group
8.Natalie Wilkie, Spinnaker
9. Paul Finch, Wheel
10.Chris Andrade, Wheel
11.Andrew Tyler, Wheel
12. Digital - Outlook
13. Digital - Outlook
14. Advertising.com
15.Scott Deutrom, Sky Media
16. Rebecca Ratcliffe, Doubleclick
17.Jonathan Pfizner, Ardent
18. Tom Hoy, Harvest Digital
19. Anna Morgan, framfab
20. Mike Francis, Wheel
21. Alison, ValueClick
22. Gemma Cravan, Midnight Communications
23. DTony Meehan, BJL Advertising
24. Andy Deen, Amaze
25. Vanessa Godden   
26.Simon Drinkwater, Entriq
27. Mike Taylor, Online marketing Jobs
28. Elton Ollerhead, Tiscalli

What are Netimperative Roundtables?
Netimperative Roundtables jump on some of the key issues of the moment and create an atmosphere of debate, discussion and learning. They are designed to be provocative, fast-paced, highly current and draw on the latest breaking news as a stimulant for debate. Attendees go away with new contacts, ideas and a handy briefing on a sector they need to know about, all in under two hours, and with time to either get back to the office or carry on networking.

Only a small number of people – roughly 15 people - are allowed to attend. There are no advertisers, and no “death by power point” presentations.

Cost
Netimperative Premium  Member :
Netimperative premium members may attend 3 Roundtables for free (Netimperative membership costs £75 a year). Thereafter the cost is £50 + VAT. To sign up for membership email events@netimperative.com.

Standard non-Member price:
£75 + VAT.

Key independent experts, analysts or journalists in the area for discussion may be allocated a limited free place, but this is entirely at the discretion of editorial.

Booking
Please email events@netimperative.com  with your  booking details or
call on 0208 533 7565

Who should come?
Anyone interested in combatively debating and discussing the digital issues of the day and the wider implications these have for specific areas of  business in the UK and Europe.

Typical roundtable attendees include client firms, agencies, industry bodies, consultants, analysts and, where possible, national press journalists.

What happens?
Roundtables are hosted from 3pm to 5pm in a central London location within striking distance of transport links, usually in the West End of London.

3pm - 3:15pm     Registration & Networking
3:15pm - 5pm     Debate

The topic for discussion is set by Netimperative editorial, and is enhanced depending on the breaking news of the day. The idea behind this format is to allow participants to form their opinions on some of the hot issues of the day.

What do you get out of it?
- The chance to network with peers and experts in the sector and generate contacts.

- A round-up of the latest news and knowledge in a sector and handy briefing of information on a sector both to stimulate debate and to take away with you.

- The chance to debate the issues of the day.

- The chance to be quoted in a subsequent editorial article written after the event. This is not a formal report, but a round-up of the issues discussed and (where possible) including quotes from those attending.

When?
Roundtables run every month and will be announced in the events channel and newsletters. Sign up to our events newsletter at  http://www.netimperative.com/newsletters