Netimperative Roundtable: Can publishers make money from search

 

Topic:  Recent research from Outsell says 27% of the 2008 advertising spend formerly for print will move to search marketing.  The discussion will cover the latest research findings on advertising spend and how it is changing - changes in the B2B trade and STM publishing segments - are consumer search engines like Google a friend or a foe? – using vertical search - how publishers are transitioning revenues and audiences across print, events and online - should publishers use a mix of subscription and advertising revenues? - ideas on driving site traffic (SEO, online PR, blogs, email, podcasts, print, events, viral, community involvement)  - online advertising (do publishers need more control?) - how can publishers lead their communities -  future threats, opportunities and strategies.

Guest Chair: Facilitator, Andy Black, Convera, Marketing Director (UK)
Date:

Wednesday 19th September 2007

Time:

3pm - 5pm

Venue: 

The offices of Latitude, 55 New Oxford Street, London, WC1A 1BS

Nearest Tube:

Tottenham court Road

Sponsored by:

Convera

 

 

Guests Attending:

Andy Black, Convera

Robin Langford, Netimperative

Davina Lines, Netimperative

David Worlock, Outsell

Ian Eckert, TSL

Bill Murray, Haymarket

Bill Furlong, Search Channel

Robert Proctor,  Adify

Giles Grant, Incisive Media

Iain Fletcher, Convera

Graham Charlesworth, Convera

Allyson Hohman, DoubleClick

Chris Closset, Steak media

Alasdair Cross, Adprecision

Justin Morshead, Adprecision

Jon Myers,  LATITUDE GROUP
Matt Brocklehurst, LATITUDE GROUP
Rory Maw, Speedcard Services Limited
Graham Hansell, Sitelynx

 

Claire McGowan, PropelLondon
Richard Franks, PropelLondon
Richard Green, Touch local
Daniel mcintosh, Touch local

 

David White, Weboptimiser
David Ding, Weboptimiser
Lisa Higginson, Harvest Digital
Tina Judic, Tina Judic ValueClick
Pete Swabey, Infoconomy
Andy Greaves, Linkshare

 

 

 

 

 

 

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