Netimperative Roundtable- B2B email Marketing
- When:
- May 23, 2007 from 15:00 to 17:00
- Where:
- The Offices of Advertising.com
Date: Wednesday 23rd May 2007
Time: 3pm to
5pm
Venue: The offices of Advertising.com,
Shropshire House, 11-20 Capper Street, London WC1E 6JA
Nearest Tube: Goodge Street
Sponsored by: Newsweaver
Cost: Free for premium members, £75 for non-members.
How to book email:
events@netimperative.com with your booking details or call 0208 533 7565
Topic: This
event looks at the challenges of B2B Email Marketing. We'll kick off with
statistics from real B2B email marketing campaigns. Discussion points for the
roundtable will include: How (and why) B2B email marketing is handled
differently than B2C email marketing. How to measure effectiveness in B2B. What
are the deliverability issues in the B2B sector. Is B2B email marketing about
retention vs. aquisition? What's working - and what are the challenges facing
B2B marketers in 2007.
Guests Attending:
Denise Cox, newsletter specialist.
Davina Lines, Netimperative
Robin Langford, Netimperative
Kirsty, Inbox Digital
Phil Williams, Rocketseed
Xavier Adam , Consultant
eGraham Murphy, SPG Media Group
John Nugent, Responsys
Netimperative Roundtables jump on some of the key issues of the moment and create an atmosphere of debate, discussion and learning. They are designed to be provocative, fast-paced, highly current and draw on the latest breaking news as a stimulant for debate. Attendees go away with new contacts, ideas and a handy briefing on a sector they need to know about, all in under two hours, and with time to either get back to the office or carry on networking.
Only a small number of people – roughly 15 people - are allowed to attend. There are no advertisers, and no “death by power point” presentations.
Cost
Netimperative Premium Member :
Netimperative premium members may attend 3 Roundtables for free (Netimperative membership costs £75 a year). Thereafter the cost is £50 + VAT. To sign up for membership email events@netimperative.com.
Standard non-Member price:
£75 + VAT.
Key independent experts, analysts or journalists in the area for discussion may be allocated a limited free place, but this is entirely at the discretion of editorial.
Booking
Please email events@netimperative.com with your booking details or
call on 0208 533 7565
Who should come?
Anyone interested in combatively debating and discussing the digital issues of the day and the wider implications these have for specific areas of business in the UK and Europe.
Typical roundtable attendees include client firms, agencies, industry bodies, consultants, analysts and, where possible, national press journalists.
What happens?
Roundtables are hosted from 3pm to 5pm in a central London location within striking distance of transport links, usually in the West End of London.
3pm - 3:15pm Registration & Networking
3:15pm - 5pm Debate
The topic for discussion is set by Netimperative editorial, and is enhanced depending on the breaking news of the day. The idea behind this format is to allow participants to form their opinions on some of the hot issues of the day.
What do you get out of it?
- The chance to network with peers and experts in the sector and generate contacts.
- A round-up of the latest news and knowledge in a sector and handy briefing of information on a sector both to stimulate debate and to take away with you.
- The chance to debate the issues of the day.
- The chance to be quoted in a subsequent editorial article written after the event. This is not a formal report, but a round-up of the issues discussed and (where possible) including quotes from those attending.
When?
Roundtables run every month and will be announced in the events channel and newsletters. Sign up to our events newsletter at http://www.netimperative.com/newsletters