Netimperative Sector Seminar: Online Retail
- When:
- Feb 04, 2009 from 13:30 to 14:00
Date: Wednesday 4th February 2009
Timings: 1.30pm - 2.00pm
Venue: century Club, 61-63 Shaftesbury Avenue, London, W1D6LQ
Sponsors: Criteo, Zeus, High Position
Media Sponsor: Internet retailing
1.30pm – 2:00pm Registration
2:00pm – 2:05pm Chair’s Introduction & Overview
Davina Lines, Managing Director, Netimperative
2:05pm – 2:25pm CurreTrends in Ecommercent
Brad Little, Director of Industry Solutions, Nielsen Online
The transaction landscape
What really influences & impacts online customers on their purchase path
Measuring and improving online retail brand loyalty
2:25pm – 2.45pm Recession Proofing through Online Retail
Graham Moore, e-retail Specialist, Zeus Technology & Phil Thompson, IT Infrastructure Team, Domino’s Pizza Group Ltd
How online’s reduced overheads can help retailers weather the storm
2:45pm – 3:05pm Harveys Case Study
Michael Lawrence, Senior Key Account Manager, eCircle and Karen Broderick, Marketing Manager, Harveys
Harveys email marketing case study
The latest developments in email marketing.
3:05pm – 3:25pm Bringing Customers back Time and Again
Pascal Gauthier, CEO, Criteo
Retargeted Ads
Behavioural Merchandising
3:25pm – 3.45pm Coffee & Networking
3.45pm – 4.05pm Social Media and Online PR for retailers
Niall O'Malley, Account Director, Immediate Future
4.05pm – 4.25pm Could the Web have saved Woolies?
Terry Heffernan, Commercial Director, High Position Limited
Woolworths, along with many other major retailers, was nowhere to be seen in searches such as ‘DVDs’ or ‘children's clothes’. Could this have contributed to their recent downfall?
Delivering search engine marketing, boosting traffic to websites and sales through online stores
Examples, opportunities and pitfalls to avoid in search engine marketing
4:25pm – 4:45pm E-commerce and the Environment - Threat or Opportunity?
Felicia Jackson, Author of Conquering Carbon
Cracking the code: sustainability; carbon footprint; efficiency; environmentalism
The changing policy environment
Understanding sustainability/environmental issues in operations, IT and the supply chain
Greenwash – the role of effective communications
4:45pm – 5:05pm Multiplatform Retailing
Ewan Darby, Affiliate Director, NEO@Ogilvy
How companies can use multiplatforms to engage with buyers
Technology driven solutions
Consumer driven transactions
5:05pm – 5:30pm Panel Debate: Can online retailing help curb recession impact?
Davina Lines, Managing Director, Netimperative
Brad Little, Director of Industry Solutions, Nielsen Online
Michael Lawrence, Senior Key Account Manager, eCircle
Karen Broderick, Marketing Manager, Harveys
Graham Moore, e-retail Specialist, Zeus Technology
Phil Thompson, IT Infrastructure Team, Domino’s Pizza Group Ltd
Pascal Gauthier, CEO, Criteo
Niall O'Malley, Account Director, Immediate Future
Terry Heffernan, Commercial Director, High Position Limited
Felicia Jackson, Author of Conquering Carbon
Ewan Darby, Affiliate Director, NEO@Ogilvy
5:30pm - 6:00pm Wine Reception & Networking
Guests Attending:
Addicted 2TV, Ty Roberts
Affili.net, Jack Rutter
AMC Networks, Xavier Adam
Aquent, Ann Jamieson
Asteriks, Simon Mark-Lewis
Babycakes, Gigi Dryer
BLM Quantum, Rob Taylor
Boss Marketing, Branda Hobday
Cheeze, James Glick
Cheeze, Tim Cook
Cheeze, Tom Griffiths
Conquering Carbon, Felicia Jackson
Criteo, Pascal Gauthier
Criteo, Vincent Meyer
Criteo, Daryl Gordon
Criteo, Christian Penfold
Criteo, Antony Mures
Criteo, Laurent Gibb
DBD Media, Nigel Muir
DGM, Chris Russell-Smith
DGM, Dan Cohen
Dominos Pizza, Phil Thompson
eCircle, Emma Bott
eCircle, Jody Gibbs
eCircle, Lucy Hudson
eCircle, Michael Lawrence
Ecommera, Dominique Nicholas
Fudosa, Alan Mac
Harvest Digital, Aileen Coghlan
Harvest Digital,
Harvest Digital, Alexandra Jones
Harvest Digital,
Harvest Digital, Emma Wilson
Harveys, Karen Broderick
High Position Limited, Steve Dart
High Position Limited, Terry Heffernan
Hotwire PR, Chloe Wilkinson
Hotwire PR, Dom Whitehurst
Hotwire PR, Phil Sheard
Hotwire PR, Stuart Wragg
Ikonica, Tom Kahrl
immediate future, Katy Howell
immediate future, Niall O'Malley
Ingres, Dominic Holroyd
Juicy foIn, Suzie Shore
Latitude, Sam Morris
Limelight PR, Kate Moloughney
Limelight PR, Katy Bergson
LimelightPR, Jody Gibbs
LimelightPR, Lucy Hudson
Madgex, Simon Conroy
NEO@Ogilvy, Ewan Darby
Netimperative, Charlie Lines
Netimperative, Davina Lines
Netimperative, Jennifer Murphy
Netimperative, Robin Langford
Netimperative, Suzanna Collis
Nielsen Online, Alexander Burmaster
Nielsen Online, Brad Little
PR Consultant, Steph Smith
Screen Pages, Roger willcocks
SKOPOS Digital Insight, Darren Noyce
SKOPOS Digital Insight, Jay Carlsen
SKOPOS Digital Insight, Rob Horton
Skyron, Yannis Marcou
Snow Valley, Laura Strasdin
Snow Valley, Sarah Clelland
Spectrum, Cathy Kay
Zebra People, Siobhan Keane
Criteo, Xavier Brinon
News International, Barry Sage
Zeus Technology, Mark Gyles
Hotwire PR, Stuart Wragg
Zeus Technology, Graham Moore
Invizua, James Sandoval
True Digital, Tim Beckett
Midnight Communications, Sarah Ogden
Harveys, Michael Lawrence