Netimperative Sector Seminar:Creating Value - Opportunites For Online Publishers

Date: Thursday 18th September 2008

Venue:Century Club, 61-63 Shaftsbury Avenue, London, W1D 6LQ

Topic:  We take a look at today’s Online Publishing marketplace, looking at building communities around content, harnessing search, incorporating video into publishing sites, going mobile and brand impact.  You will hear from an excellent array of experienced speakers from News Internation, OgilvyOne, The Guardian, Mail Online, Dynamic Logic, Ad Precision, Linkshare, Convera, Promise Corp and Head London.

How to Book: This sector seminar is FREE for premium members and £49 for non-members including an annual membership of the Netimperative service.THIS MEMBERSHIP OFFER IS VALID UNTIL 8th SEPTEMBER 2008 Please email events@netimperative.com to register for your delegate place.

Sponsors: Linkshare, Ad Precision, Convera

To read the report and view the video from the event click: http://www.netimperative.com/news/2008/october/1st/video-online-publishing-seminar/?searchterm=online%20publishing

Agenda

1:00pm – 1:30pm Registration

1:30pm – 1:35pm Chair’s Introduction & Overview


Introduction to the event & a brief overview of today’s marketplace

Matt O’Neill, President, AdMonsters

1:35pm – 2:00pm Harnessing Search Part One: The opportunities for publishers 


Monetising content through classified search and contextual ad sales 


Case Studies: News International / FT

Alasdair Cross, Commercial Director, Adprecision

Justin Morshead, CEO, Adprecision

2:00pm – 2.25pm Measurability: Brand Impact


Raising your brand profile through research and measurement 


Christina Goodman, Head of Global Marketing and Bus Dev, Dynamic Logic

2:25pm – 2:50pm Powwow: Online Advertising

Moderator: Matt O’Neill, President, AdMonsters


Liane Dietrich, Managing Director, LinkShare

Christina Goodman, Head of Global Marketing and Bus Dev, Dynamic Logic


Alasdair Cross, Commercial Director, Adprecision

Neil Dulake, Commercial Development Manager, The Guardian 


2:50pm – 3:10pm Coffee & Networking

3:10pm – 3:35pm Harnessing Search Part Two: The opportunities for publishers


How publishers can extend their brands, reclaim their online community and generate additional revenues using search


Case Study: Zibb.com / Reed Business Search

Iain Fletcher, VP of Marketing, Convera

Graeme McCracken, COO, Reed Business Search

3:35pm – 4:05pm Building Communities around Content 


How content is created, shared, used and experienced.  The expansion of social networks into business environments and how publishers can benefit 


Case Study: WebCameron / Promise Corp


Caroline Teunnisen, Head of Business Development, Head London


Doron Meyassed, Managing Director-Communities, Promise Corp

4:05pm – 4:25pm Incorporating Video


Controlling your video content to benefit your brand.  Creating appropriate content and cross-platform synergy
 

James Booth, CEO and Co-Founder, Rockabox Media

4:25pm – 4:50pm Going Mobile


How publishers can use mobile to engage more fully with consumers


Jonathan MacDonald, Senior Consultant, OgilvyOne Worldwide

4:50pm – 5:15pm Panel Debate: The Golden Age of Digital Publishing or Recession?

Moderator: Matt O’Neill, President, AdMonsters


James Bromley, Head of Mail Online 


Torie Chilcott, Co-Founder, Rockabox Media


Jonathan MacDonald, Senior Consultant, OgilvyOne Worldwide

Graeme McCracken, COO, Reed Business Search

5:15pm - 5:45pm Wine Reception & Networking

Guests Attending:

Euro News , Robbie Douek
Grapeshot Limited , John Snyder
50 Connect, Chris Lunn
50 Connect, Dave O'Brien
50 Connect, Julia Ellis
50 Connect, Rachael Hannan
50 Connect, Shirley Densham
Ad.com, 
Addicted2TV, TY Roberts
AdMonsters, Matt O'Neil
Adprecision, Alasdair Cross
Adprecision, Justin Morshead
Andy Black, Convera
Aspermont , Alex Kent
Associated Northcliffe Digital, Shaun Perkinson    
Babycakes, Gigi Dryer
Bigmouthmedia, Simon Bullcock
BLM Quantum, Rob Taylor
Blyk, Shaun Gregory
CDA, Clare O'Brien
Consenda, Xavier Ferguson
Consenda, Andrea von Siebenthal
Consultant, Timur Asar
Consultant, Barbara Newman
Convera, Martin Bayton
Dynamic Logic, Christina Goodman
Ecademy, Penny Power
Ecademy, Thomas Power
Freestyle interactive, Delia Goldsby
Freestyle interactive, Simon Heath
Google, Lucy Robson
Harvest Digital, David Bowen
Head London, Caroline Teunnisen
Head London, John Parnell
Hotwire PR, Ivana Farthing
Ikonica, Tom Kharl
Indoor Media, Ajay Misra
Indoor Media, Jay Rai
Indoor Media, Murly Tiwari
Indoor Media, Karen Needham
Indoor Media, George Hammond
InTime Media, Gordon Simpson
Itexaminer, Mike Magee
Leadpoint, Justin Reese
Linkshare, Lianne Dietrich
Linkshare, Penny  Mather
Linkshare, Kevin Kozinchik
Linkshare, Sarah Preibusch
Linkshare, David McCarthy
Linkshare, Darren Newmark
Lovers like us, Kat Borges
Mail Online, James Bromley
Mail Online, Nicole Cummings      
Micheal Bradley, River Publishing
Mike Teasdale , Harvest Digital
Moblogs, Lori Faye Ficshler
Netimperative, Charlie Lines
Netimperative, Davina Lines
Netimperative, Suzanna Collis
Netimperative, Jennifer Murphy
News International, Lucy Walker
News International, Sandro Del Gross
News International, Kelly Arnold
OgilvyOne Worldwide, Jonathan MacDonald
OTP, Leanne Mckenzie
OTP, Simond Ffiske
Promise Corp, Doron Meyassed
Propel London, Alison Clarke
Propel London, Melina Jacovou
Propel London, Phil Hasslehurst
Pure 360, Robin Kennedy
Reactor Mobile, Emma Bremner Milne
Reactor Mobile, Jonathan Watson
Reed Business Search, Graeme McCracken
Rockabox Media, Torie Chilcott
Rockabox Media, James Booth
SIFT, Ben Heald
The Guardian, Neil Dulake
TMG, Segun Ogunsheye
Tour Date, Jarrod Robbinson
Tradedoubler, Jenny McBride
Tradedoubler, Mike Glegg
Tradedoubler, Robert Kelly
Ultra Knowledge, Ken Taylor
Ultra Knowledge, Andrew Lyons
Ultra Knowledge, James Taylor
Unanimis, Regan Murray
Versatile Connections, Mark Hindmarsh
Versatile Connections, Peter Jones
Vitesse Media, 
Webads, Jonas Jaanimagi
WebAds UK, Simone Brummelhuis
Weboptimiser, Conrad Swailes
Weboptimiser, Gary Jennings
Weboptimiser, John Guria
Insurgent Design, Lee Salvidge
Webgains , Sheema Luca