Netimperative Edinburgh Roadshow

Netimperative Edinburgh Roadshow

Date: Thursday October 9th

Timings: 9.15am to 6.00pm

Venue: The Scotch Whisky Experience, 354 Castle Hill, The Royal Mile, Edinburgh, EH1 2NE

Cost to Attend: FREE

All delegates that attend the event will also be able to sign up for a free membership at the registration desk usually charged out at £99.00+VAT per annum

To Book: Please email events@netimperative.com with ‘Edinburgh Roadshow’ in the subject line
Overview: This free one-day conference will bring you up to speed on all aspects of successful digital marketing for your business. From designing a website for the optimum user experience, through building brands online, leveraging joined up search, to mobile marketing, social media, online PR and digital marketing.

Sponsors: Blyk, .Fox Networks

Map:

Agenda

9.15am – 09.45am Registration & Networking

09.45am – 09.50am Chairs' Introduction
Catriona Campbell, CEO, Foviance

09.50am - 10.30am Keynote Address: What’s the next big thing?
Jonathan McDonald, Senior Consultant Mobile Marketing, OgilvyOne Worldwide

10.30am – 10.55am Website Design and User Experience
Chris Rourke, Managing Director, User Vision
How to engage a two-way conversation
How to ensure the ultimate user experience

10.55am - 11.20am Online Branding
Andrew Bradford, Head of Operational Planning, Platform A
Building your brand online
The best techniques and examples are investigated here

11.20am - 11.45am Coffee & Networking

11.45am - 12.10pm Online PR
Adam Parker, CEO, webitpr
What the online opportunities are
How to interact with different formats
Do’s and don'ts to get results

12.10pm – 12.35pm Joined-Up Search
Anneli Ritari, bigmouthmedia Senior Strategist, Travel
Any website should be aware of the need for top rankings on the major search engines, but
are your paid search and natural search campaigns fully complementary? Learn how to
achieve joined-up search during this one-hour workshop style session

12.35pm – 1.00pm Panel Debate

1.00pm - 2.15pm Lunch & Networking

2.15pm – 2.45pm Conversion Management - How to Proactively Increase Conversion Rates
Mark Simpson, Managing Director, Maxymiser
Conversion Management enables marketers to use analytics data to proactively increase conversion rates through optimising content. How brands can now focus their efforts on the active management of onsite content to provide a continual improvement in performance. Including client examples of success

2.45pm– 2.50pm Chair's Introduction: What's hot and what's not in digital marketing
Catriona Campbell, CEO, Foviance

2.50pm – 3.05pm Focus on Affiliate Marketing
Kevin Kozinchik, Director, Linkshare Europe

2.05pm – 3.20pm Focus on Mobile Marketing
Christopher Bennett, Commercial Director, Blyk

3.20pm – 3.45pm Coffee & Networking

3.45pm – 4.00pm Focus on Online Display & Video Advertising 
Federica Aperio, General Manager .Fox Networks

4.00pm – 4.30pm Panel Q&A

4.30pm – 4.35pm Chairs Summation: Points of Action

4.35pm - 5.30pm Drinks Reception & Networking

Guests Attending

.fox Networks, Federica Aperio
AOL, Andrew Bradford
Attacat, Tim Barlow
Attacat, Ben Rogers
Attacat, Eamon Hoolihan
Attacat, Hannah Gibson
BigMouthMedia, Fraser Hinsley
BigMouthMedia, Leanne Rinning
BigMouthMedia, David Law
BigMouthMedia, Andrew Girdwood
BigMouthMedia, Michael Thompson
BLYK, Shaun Gregory
BLYK, Christopher Bennett
Consultant, Adrian Smales
Foviance, Catriona Campbel
Ian Macleod Distillers Ltd, Iain Weir
Linkshare, 
Mackerel Media, Nick Craig
Maximiser, Alistair Baily
Maximiser, Peter Ellen
Maximiser, Nick Nottle
Media Trust, Priscilla Baffour
Media Trust, Daren Forsyth
Mediaco, Hugh Jackson
Mediaco, Hugh Jackson
Muckle Hen Productions, Shona Donaldson
Muckle Hen Productions, Andrew Macintosh
Muckle Hen Productions, Dave Cumings
Muckle Hen Productions, Victoria Watson
Netimperative, Davina Lines
Netimperative, Charlie Lines
Netimperative, Suzanna Collis
OgilvyOne Worldwide, Jonathan McDonald
Reactor Mobile, Emma Bremna - Miln
Reactor Mobile, Jonathan Watson
Sunday Herald's , Iain S Bruce
TSO Scotland & Editor, Edinburgh Gazette , Elliot George
User Vision, Chris Rooke
User Vision, Clare Barnett
User Vision, Rob van Tol
WebitPR, Adam Parker
bigmouthmedia, Anneli Ritari
TMG, Seagun Ogunshey
Advertising.com, Carla Cotteral
Ambergreen, Eliza Dashwood
Ambergreen