Netimperative Director's Dinner: Online Display and Video advertising: why consumer brands are missing out; and why a blunt content subscription model will fail

This dinner will help you consider one of 2010’s hottest topics, while networking with industry peers.  Hugo will use examples of well-placed, unique and successful video advertising. The consumer uptake of social networking can hugely influence consumer knowledge, engagement and interaction – and, used judiciously, can work wonders for brand building.  Combining video with consumer, publisher or social media websites can bring great advertising results and consumer brand loyalty.

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InSkin Media CEO Hugo Drayton challenges head-on the new web publisher euphoria around paid-for subscriptions, and discusses why brands are missing out if web video ads are not on the schedule.  A digital media veteran, Hugo will give candid views on why today’s web media industry is repeating the mistakes of the 90s, and show how smart marketers can achieve great results with new ad formats, rather than simply expecting readers to stump up cash for content. 
 

Meet Hugo: Hugo joined InSkin Media as CEO early in 2009. He worked for the previous 2 years as CEO of the digital behavioural targeting company, Phorm, following his role as European MD at Advertising.com (AOL).
Hugo spent 10 years at The Telegraph Group, where he was Group Managing Director, and previously served as Group Marketing Director and Digital Director.
He is chairman of the British Internet Publishers Alliance (BIPA), and a regular contributor to industry publications and conferences.
Hugo spent the early years of his career in marketing and sales roles in South America and Europe, with Coats Viyella plc.