Netimperative Digital Roadshow - Dublin

Date: Wednesday 28th January 2009

Venue: GUINNESS STOREHOUSE, St James's Gate, Dublin 8

Timings: 9.15am - 6pm

Sponsors: BLYK, .FoxNetworks, Ambergreen, Etype

Suporters: IIA

Overview: This free one-day conference will bring you up to speed on successful digital marketing for your business. From designing a website for the user experience, through  building brands online, leveraging search engines, social media, online PR and digital marketing. Hear from high-profile, industry leaders during

Agenda

9.15am – 09.45am Registration & Networking

09.45am – 09.50am Chairs' Introduction

Davina Lines, Managing Director, Netimperative

09.50am - 10.30am Keynote Address: What’s the next big thing?

Christopher Bennett, Commercial Director, Blyk

10.30am – 10.55am Website Design & User Experience

Alan O'Rourke, CEO, SpoiltChild

 - How to engage a two-way conversation

 - How to ensure the ultimate user experience

10.55am - 11.20am Integrating Music into Brands

Claira Jackson, Brands & Music, Sony Music Entertainment

 - Building your brand online

 - The best techniques & examples are investigated here

11.20am - 11.45am Coffee & Networking

11.45am - 12.10pm Online PR

Adam Parker, CEO, RealWire Limited

- What the online opportunities are

- How to interact with different formats

- Do’s and don'ts to get results

12.10pm – 12.35pm Joined-Up Search

Eliza Dashwood, Business Development Consultant, Ambergreen

Any website should be aware of the need for top rankings on the major search engines, but are your paid search and natural search campaigns fully complementary?

12.35pm – 1.00pm Panel Debate

Davina Lines, Managing Director, Netimperative

Christopher Bennett, Commercial Director, Blyk

Alan O'Rourke, CEO, SpoiltChild

Adam Parker, CEO, RealWire Limited

1.00pm - 2.15pm Lunch & Networking

2.15pm – 2.45pm Engaging in Social Media

Philip Macartney, Head of Sales, Bebo Ireland

2.45pm– 2.50pm Chair's Introduction: What's hot and what's not in digital marketing

Davina Lines, Managing Director, Netimperative

2.50pm – 3.05pm Focus on Affiliate Marketing

3.05pm – 3.20pm Focus on Mobile Marketing

Jonathan Watson, CEO, Reactor Mobile

3.20pm – 3.45pm Coffee & Networking

3.45pm – 4.00pm Focus on Online Display & Video Advertising

Federica Aperio, General Manager .Fox Networks

4.00pm – 4.15pm Focus on Email Marketing

Denise Cox, Newsletter Specialist, Newsweaver

4.15pm – 4.30pm Focus on Paid Search

Gemma Barnard, Operations Director, Minute Steak

4.30pm – 5.00pm Panel Q&A

Davina Lines, Managing Director, Netimperative

Jonathan Watson, CEO, Reactor

Federica Aperio, General Manager .Fox Networks

Denise Cox, Newsletter Specialist, Newsweaver

Gemma Barnard, Operations Director, Minute Steak

Roseanne Smith, Communications Manager, IIA

5.00pm Chairs Summation: Points of Action

5.00pm – 6.00pm Drinks Reception & Networking

Guests Attending

.Fox Networks, Federica Aperio

Activate, Martina Skelly

Ad 2 One Group, Roddy Walshe

Ambergreen, Eliza Dashwood

Ambergreen, William Campbell

Animo Ltd, Grainne Barron

Awaken, Anthea Newburn

Babycakes, Gigi Dryer

Babygifts4U, Margaret Fay

Bebo Ireland, Philip Macartney

Bewley's, Laetitia Leonhardt

Blogger, Nick McGivney

Blyk, Christopher Bennett

Blyk, Shaun Gregory

Bord Gais Energy, Stiofain MacDhaibhead

Bord Gais Energy, Eoin O'Suillibhean

BrightSkills Development & Coaching, Eve Bulman

Bulmers, Orlaith Fortune

Channelship Ltd, Facundo Villaverian

Channelship Ltd., Federico Caballero

Consultant, Tracey Diamond

Consultant, Paula Thomas

Consultant, Thomas Brunkard

Consultant, Niamh Redmond

Consultant, Eddie Johnston

Contemporary Music Centre, Jonathan Grimes

Corvideon, Seamus Brady

Corvideon, Ann D'Arcy

CPA Ireland, Suzanne Shaw

CV Cafe, Ali Deegan

CV Cafe, Paul Deegan

CyberCom, Orla O'Keeffe

CyberCom, Brian Carolan

CyberCom, Lucy Murray

D.P.Fogarty & Co, Daniel Fogarty

Danziger Gold, Michael Stanley

DBTwang, Keith Bohanna

Dealfinder.ie, Lynne Hyland

Designer Wine, Paul Fay

DesignWorks Photography, Denise Cannon

DesignWorks Photography, Bronagh Cannon

Diffiniti, Will Egan

Digitonic, Keith Feighery

Digiweb, Michaela Radford

DIT, Ruth Kearney

DoubleClick, Ajay Daved

Download Music, Johnny Beirne

DV4, Simon Fine

eBay Ireland Academy, Aine Murphy

Echolibre, Eamon Leonard

EightyTwenty, James Carr

Eircom, Grainne Foster

Eircom, Elaine Ryan

Eircom, Joseph Walsh

Eircom, Louise Shanley

Eircom, Richard Tunnicliffe

EMI, Paula Hanley

Emily Tully PR & Online Communications, Emily Tully

Employment Matters, Claire Boyles

Eneclann, Rachel Murphy

Ergo, Marion Carr

esus Web Services, Miriam O'Flynn

Etype Ireland, Keith O'Rielly

Etype Ireland, Mark Feane

Etype Ireland, Jason Cooper

European Consumer Centre, Ann Neville

Find a Confrence venue, Ciara Feely

Flashcube, jude Hynes

Flashcube, david Hynes

Fleetzone.ie, Saoirse O'Reilly

Flux Web Design, Tom Molloy

Grayling Global, Lisa Carroll

Grayling Global, Catherine Walsh

HMI, Oonagh O'Farrell

ibagsit, Sinead Quinn

I-believe, Lee Thompson

ICAN, Shenda Loughnane

ICAN, Agata Ziemianska

ICAN, Edward Melvin

ICAN, Siobhan Lavery

iCatch, Catherine Dunne

IFinanceSystems., Colm Maguire

IIA, Fergal O'Byrne

IIA, Rosan Smith

Inferno TV, Racheal Shanks

Initiative, Alfredo Ramos

Initiative, Gillian Meagher

Initiative, Emer McHugh

Initiative, Edelle O'Malley

Initiative, Emma Havelin

Initiative, Liz Fleming

Initiative, Lias George

Insights Consultants, Racheal Morrogh

INTO, Tom O'Sullivan

INTO, Lori Kealy

Irish International Proximity, Mark Congiusta

Irish Life Investment Managers, Donal McCarthy

IrishDev.com, Barry Alistair

jobsonline, Niall Kelly

jobsonline, Denise Tanham

jobsonline, Sam Filgas

jobsonline, Lisa Filgas

Jurys Inns, Paul Flynn

Kablingy Software, Sinead Nulty

Kad Marketing , Ash

Kro IT Solutions Limited, Ruairi Browne

Laughing Lion, Farley

Law Society of Ireland, Carmel Kelly

Law Society of Ireland, Mark McDermott

Lenovo, Danilo Castello

LiveLife, Jackie Gravey

Mindshare, Georgina Weeds

Mindshare, Aoife Moran

Mindshare, David Sneddon

Minute Steak, Gemma Barnard

Minute Steak, Piri Ramazanoglu

Missing Link, Soimon Rudd

Mucria, Marianna Ucria

MuttUgly, Sinead Deegan

MuttUgly, David Douglas

Mycharity Ltd, Niall Devine

Consultant, Olivia Hawtree

NCTE, Simon Grehan

Netimperative, Davina Lines

Netimperative, Charlie Lines

Netimperative, Suzanna Collis

Newsweaver, Denise Cox

Newsweaver, Jennifer Curtin

NovaRising, Andrew Griffiths

NovaRising, Tarik Fatihi

NovaRising, Rob Walk

O2 Products & Services, Marguerite Cotter

Ovation Global DMC, Irene Coghlan

paylesstax, Donall Quinn

PCI, Robert Purcell

People Matters Ltd., Mark Campbell

People Matters Ltd., Carol Mulhall

Phelan Security Ltd, Fiachra Judge

Phelan Security Ltd, John Phelan

Pillar Projects, John Beck

PopCap Games, Paul Breslin

PopCap Games, Nora Herron

PopCap Games, Aoife Brennan

PopCap Games, Cathy Orr

PopCap Games, Sylvia Wolf

Property Pal, Errol Maxwell

Property Pal, Claire Robinson

Psych Fusion Ltd, Helen Treacy

Purple Penguin, Angela Hoban

RB Consulting, Richard Bowden

Reactor Mobile, Emma Bremner-Milne

Reactor Mobile, Jonathan Watson

RealWire Limited, Adam Parker

Register365, Andrew Warburton

Register365, Sarah Bull

Register365, Emiliano Giovannoni

Return2sender, Jen Maguire

RH Jewellery, Marie Ronayne-Healy

RocketJobs.ie, Derek Hardiman

Senior College Dun Laoghaire, Pauline Fogarty

Senior College Dun Laoghaire, Frank Keogh

Shape Size or Form Ltd., Paul O'Dwyer

Shercom, Keith Shirley

Shop4Training.com, HelenTonetti

Sian Records, Andrew Wilkinson

Signature Networking., Juddy Shema

Skopos, Darren Noyce

Slattery Communications Limited, Eoin Kennedy

Sony BMG, Claira Jackson

SpoiltChild, Alan O'Rourke

Starwood Hotels Ireland, Sandra Kelly

Student, Brona Reddy

The I.T. Company, John Austin

Ticket-text, Joe Newell

TMG, Segun Ogunsheye

TMP Dublin, Vanessa Cooke

Torque Management, Andrew Kinsella

UCD Michael Smurfit Graduate Business School, Ann-Marie Tighe

UCD Michael Smurfit Graduate Business School, Eoin O'Brien

UCD Michael Smurfit Graduate Business School, Donogh Donoghue

UCD Michael Smurfit Graduate Business School, Aislinn Marron

UCD Michael Smurfit Graduate Business School, Conor Dunne

UCD Michael Smurfit Graduate Business School, David Power

UCD Michael Smurfit Graduate Business School, Aisling Daily

UCD Michael Smurfit Graduate Business School, Barbara Carr

UCD Michael Smurfit Graduate Business School, Caron Mc'Mahon

UCD Michael Smurfit Graduate Business School, Darren Kennedy

UCD Michael Smurfit Graduate Business School, Tracey Monaghan

Warner Music Ireland, John McCallion

Warner Music Ireland, Tony Burfke

Wave nex, Lucie Mclnerney

Wave nex, Dan Stuart

Wave nex, Lisa Curran

Wave nex, David Harvey

Weboptimiser, Conrad Swailes

X Communications, Stewart Curry

X Communications, Sarah Bourke

Young Euro RSCG, Clare Connolly

Young Euro RSCG, Fintan McGivern

Zoo Digital, Colin Hetherington

Locle, Pieter Oonk

Consultant, Ross Mulcahy