Netimperative Mobile Marketing Roundtable

Date: Wednesday December 5^th 2007

Venue: Offices of Propel London, 89 - 91 Wardour Street, London, W1F 0UB

Guest Speaker: Paul Quarterman, CEO, Adsmart Mobile

Topic: What’s new in mobile marketing?

Mobile phone penetration is extremely high and there are apparently more mobiles than people in the UK, so surely there are far greater marketing opportunities than simple text based messaging campaigns. Now mobile users can receive pictures and video on mobile phones, plus there are opportunities to drive mobile users to WAP enabled web sites. Technology also allows demographic profiling to increase the CTR and value of mobile campaigns so this roundtable discussion takes a look at what the technology now allows you to do, and who is doing it.

So that markets can this technology apply to, purely Youth or is there a broader use? What
campaigns and ideas have been successful and is there anything new that digital marketers
should be aware of?

Paul Quarterman - Adsmart Mobile

Davina Lines - Netimperative

Robin Langford - Netimperative

Martin Bowley - Pitch.com

Richard Mostyn-jonesMavcast

Steve Dobson - Mavcast

Melina Jacave - Propel London

Jim Hayson - Ministry of Sound Holdings Ltd

Simon Towndrow - Steak Media

Alastair Boyle - Steak Media

Simon de Pinna - Upcomm Ltd

Robert Blake - Advertising.com

Matt Brocklehurst - Latitude group

Sue Stanley - E-Coaches

Craig Massey - Glass

Simon Judges  - Immediate Future

Fiona Harrop - BLM Quantum

Gemma Barnard - Steak Media

Adrian Mulryan - DoubleClick

Lucy Robson - DoubleClick

Omaid Hiwaizi - Crayon London

Yannis Marcou - Skyron

Karyn Clarke - Unigraph Design

Ben Pollock - Unigraph Design

Lori Faye Fichler - Consultant

STREAM Worldwide

Manish Kumar - Convera

Matt Dicks - Flirtomatic

Mark Curtis - Flirtomatic

Shazam
Incentivated