Netimperative Mobile Marketing Roundtable
- When:
- Dec 05, 2007 from 15:00 to 17:00
- Where:
- Central London TBC
Date: Wednesday December 5th 2007
Venue: Offices of Propel London, 89 - 91 Wardour Street, London, W1F 0UB
Guest Speaker: Paul Quarterman, CEO, Adsmart Mobile
Topic: What’s new in mobile marketing?
Mobile phone penetration is extremely high and there are apparently more mobiles than people in the UK, so surely there are far greater marketing opportunities than simple text based messaging campaigns. Now mobile users can receive pictures and video on mobile phones, plus there are opportunities to drive mobile users to WAP enabled web sites. Technology also allows demographic profiling to increase the CTR and value of mobile campaigns so this roundtable discussion takes a look at what the technology now allows you to do, and who is doing it.
So that markets can this technology apply to, purely Youth or is there a broader use? What
campaigns and ideas have been successful and is there anything new that digital marketers
should be aware of?
Guests Attending:
Paul Quarterman - Adsmart Mobile
Davina Lines - Netimperative
Robin Langford - Netimperative
Mile Grenville - 160Characters
Martin Bowley - Pitch.com
Richard Mostyn-jonesMavcast
Steve Dobson - Mavcast
Melina Jacave - Propel London
Jim Hayson - Ministry of Sound Holdings Ltd
Simon Towndrow - Steak Media
Alastair Boyle - Steak Media
Simon de Pinna - Upcomm Ltd
Robert Blake - Advertising.com
Matt Brocklehurst - Latitude group
Sue Stanley - E-Coaches
Craig Massey - Glass
Simon Judges - Immediate Future
Fiona Harrop - BLM Quantum
Gemma Barnard - Steak Media
Adrian Mulryan - DoubleClick
Lucy Robson - DoubleClick
Omaid Hiwaizi - Crayon London
Yannis Marcou - Skyron
Karyn Clarke - Unigraph Design
Ben Pollock - Unigraph Design
Lori Faye Fichler - Consultant
STREAM Worldwide
Manish Kumar - Convera
Matt Dicks - Flirtomatic
Mark Curtis - Flirtomatic
Shazam
Incentivated