How Social media came of age and companies and brands joined the conversation

When did your company begin to embrace social media? If your experience is like that of many global companies and brands then the last 12 months has seen an explosion of demand for services like social media monitoring, conversational marketing, Web 2.0 enterprise software and wiki-riffic internal communications strategies.

Indeed with the likes of Starbucks, Wal-mart, Dell, Intel, Boeing, General Motors and Coca-Cola now fully engaged in social media communication it is fair to say that social media has finally come of age. Over 230 of the world's largest companies couldn't be wrong.

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